How I Built This with Guy Raz Spin Master/PAW Patrol: Ronnen Harary (2021)
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Jun 24, 2024 Ronnen Harary, co-founder of Spin Master, shares his unconventional journey in building a $4 billion toy empire. He emphasizes the importance of intuition over market research in creating hits like PAW Patrol. Harary recounts their innovative early products, like the Earth Buddy and Devil Sticks, and the bold decision to launch Air Hogs without traditional testing. He details the triumphs and challenges of navigating financial crises, highlighting how resilience and creativity drove their success in the competitive toy industry.
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Earth Buddy Inspiration
- Ronnen's mother read about a novelty gift, the "grasshead", popular in Israel.
- This inspired Ronnen and his friend Anton to create their own version, the Earth Buddy.
Earth Buddy Launch
- Initially, Ronnen and Anton made 5,000 Earth Buddies for Mother's Day.
- They sold them on street corners and through a gift distributor.
Walmart Order and Expansion
- After Earth Buddy's success, Spin Master got a large order from Walmart Canada for 26,000 units.
- This led them to expand their production and hire more workers, including Ben Varadi.