
How I Built This with Guy Raz
Spin Master/PAW Patrol: Ronnen Harary (2021)
Jun 24, 2024
Ronnen Harary, co-founder of Spin Master, shares his unconventional journey in building a $4 billion toy empire. He emphasizes the importance of intuition over market research in creating hits like PAW Patrol. Harary recounts their innovative early products, like the Earth Buddy and Devil Sticks, and the bold decision to launch Air Hogs without traditional testing. He details the triumphs and challenges of navigating financial crises, highlighting how resilience and creativity drove their success in the competitive toy industry.
01:06:03
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Quick takeaways
- Success in toy industry lies in embracing intuition over market research.
- Innovative toy design hinges on youthful exuberance and strategic foresight.
Deep dives
Developing Innovative Toy Products Through Self-Financing and Commitment
The trio at Spin Master delved into designing and manufacturing innovative toy products like Earth Buddies and Devil Sticks, pushing their boundaries despite self-financing challenges. Experimenting beyond conventional toy ideas, they embraced risks, such as creating Air Hogs: a pneumatic-controlled airplane that soared success, reflecting their passion for innovative and daring creations.
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