How I Built This with Guy Raz cover image

Spin Master/PAW Patrol: Ronnen Harary (2021)

How I Built This with Guy Raz

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Resilience and Innovation: The PAW Patrol Journey

This chapter chronicles a tumultuous phase in a company's history, marked by financial struggles and layoffs, where the focus shifted toward innovative research and the development of the beloved children's show PAW Patrol. It highlights the strategic decisions that prioritized character-driven storytelling and transformed the franchise into a cultural phenomenon, ensuring its lasting appeal and success in the toy market. The chapter also touches on the company's evolution, including plans for public offerings and acquisitions, aimed at fostering sustained growth in the competitive toy industry.

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