How I Built This with Guy Raz cover image

Spin Master/PAW Patrol: Ronnen Harary (2021)

How I Built This with Guy Raz

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The Marketing Magic Behind a Product Phenomenon

This chapter explores the incredible journey of a product that achieved $35 million in sales by 1998, selling over 1.5 million units. It highlights the innovative marketing strategies that fueled this growth, including captivating TV commercials and creative point-of-sale displays.

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