How I Built This with Guy Raz cover image

Spin Master/PAW Patrol: Ronnen Harary (2021)

How I Built This with Guy Raz

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The Resilience and Risks of the Toy Industry

This chapter examines the impact of the 2008 recession on the toy industry, highlighting how some companies prospered while others struggled, particularly those reliant on single products like Bakugan. It underscores the importance of product diversity in maintaining sales and mitigating risks during economic downturns.

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