How I Built This with Guy Raz ECKO UNLTD and COMPLEX: Marc Ecko
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Jun 3, 2024 In this engaging conversation, Marc Ecko, founder of ECKO UNLTD and media company COMPLEX, shares his journey from airbrushing t-shirts in New Jersey to creating a cultural phenomenon. He discusses the hurdles of financial struggles and partnerships that nearly led to bankruptcy. Ecko reflects on launching COMPLEX to address the media's lack of diversity and celebrates ECKO UNLTD's 30th anniversary with a nostalgic limited edition collection. His story is a vibrant testament to innovation in streetwear and media.
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Early Influences
- Marc Ecko grew up in Lakewood, NJ, a diverse town that shaped his early influences.
- He was drawn to hip-hop culture, including breakdancing and graffiti, in his youth.
Airbrushing Beginnings
- Ecko honed his artistic skills by studying graffiti art and airbrushing.
- He was inspired by artists like PHADE and the Shirt Kings, learning airbrushing as a gateway to graffiti.
High School Hustle
- Ecko's airbrushing hobby turned into a business in high school, making custom t-shirts and jackets.
- With his uncle's support, he acquired equipment and started earning significant money.
