How I Built This with Guy Raz Advice Line with Sarah Kauss of S'well
16 snips
Jun 20, 2024 
Sarah Kauss, the founder of S'well, and Adam Barker, the owner of Bolt Skin and Shave, tackle pressing questions from budding entrepreneurs. They delve into unique product positioning and the significance of cultural representation, like greeting cards celebrating Latino heritage. The duo also discusses the innovative launch of a razor specifically for men who shave their legs, shedding light on quirky cycling culture. With advice on fundraising, marketing, and leveraging influencers, this conversation is a treasure trove for aspiring business owners!
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S'well's Origin
- Sarah Kauss started S'well after realizing her thermos kept water warm, not cold.
- Six years after launch, S'well made $100 million in revenue.
Positioning in Crowded Markets
- Position your product strategically in a crowded market.
- Sarah Kauss positioned S'well as a fashionable hydration accessory, not a gym bottle.
Chi Chi's Funding
- Recent college grad, Chiara, invented Chi Chi, a protein-rich chickpea hot cereal.
- She financed it through pitch competitions, raising over $100,000.
