How I Built This with Guy Raz cover image

Advice Line with Sarah Kauss of S'well

How I Built This with Guy Raz

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Revolutionizing Men's Grooming: The Leg Shaving Razor

This chapter explores the motivations and cultural significance behind leg shaving among male cyclists, discussing the launch of an innovative razor product designed specifically for this demographic. It highlights the strategic approaches taken in fundraising, influencer partnerships, and unique marketing activations that contribute to the brand's growth. Additionally, the conversation reflects on the challenges of building a consumer goods startup and the importance of engaging with the target audience effectively.

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