How I Built This with Guy Raz cover image

Advice Line with Sarah Kauss of S'well

How I Built This with Guy Raz

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Leveraging Sampling and Influencers for Product Success

This chapter explores the significance of product sampling for grocery shelf placement and consumer connections, focusing on categories like hot cereals. It highlights the role of local influencers in driving promotions, supported by successful brand strategies that leverage health trends.

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