How I Built This with Guy Raz cover image

Advice Line with Sarah Kauss of S'well

How I Built This with Guy Raz

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Celebrating Latino Heritage Through Consumer Products

This chapter delves into the creation of greeting cards that honor Latino culture, highlighting the diversity within the community and the emotional connections these products foster. The discussion focuses on the strategic approach to marketing these culturally rich items to major retailers, emphasizing storytelling and cultural representation.

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