How I Built This with Guy Raz
Advice Line with Randy Goldberg of Bombas
Jun 13, 2024
Randy Goldberg, co-founder of Bombas, brings his expertise to the table alongside industry innovators Rivki Itzkowicz and Änna Benchavanga. They delve into the entrepreneurial journey, tackling the complexities of brand building and community engagement. Rivki shares her vision for size-inclusive modest fashion, while Änna discusses transitioning her local boutique to a digital space. Together, they explore unique marketing strategies and the importance of storytelling to foster authentic connections with diverse audiences.
49:03
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Quick takeaways
- Prioritize storytelling for digital marketing success.
- Focus on authenticity and transparency to convey brand value online.
Deep dives
Establishing a Strong Online Presence
Anna from Urbana Boutique in Pennsylvania seeks to transition her successful brick-and-mortar store into the digital space. She aims to enhance her online community rapport and appreciation to match the rapport built with her in-person clientele. To succeed, she plans to focus on developing a compelling story behind each product, sharing testimonials of satisfied customers, and showcasing the curation process that sets her boutique apart.
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