How I Built This with Guy Raz Advice Line with Randy Goldberg of Bombas
22 snips
Jun 13, 2024 
Randy Goldberg, co-founder of Bombas, brings his expertise to the table alongside industry innovators Rivki Itzkowicz and Änna Benchavanga. They delve into the entrepreneurial journey, tackling the complexities of brand building and community engagement. Rivki shares her vision for size-inclusive modest fashion, while Änna discusses transitioning her local boutique to a digital space. Together, they explore unique marketing strategies and the importance of storytelling to foster authentic connections with diverse audiences.
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Reaching Niche Communities
- Find influencers within your target modest-dressing communities.
- Collaborate authentically, focusing on shared values and avoiding a purely transactional approach.
Broadening Brand Appeal
- Diversify website imagery to include various body types and styles.
- Showcase the versatility of your clothing by presenting it in different contexts.
Marketing an Unknown Game
- Use video content to showcase how Carom is played and its social nature.
- Highlight the fun and connection the game fosters, especially offline.