How I Built This with Guy Raz cover image

Advice Line with Randy Goldberg of Bombas

How I Built This with Guy Raz

CHAPTER

Navigating E-Commerce for Boutiques

This chapter explores the transition from brick-and-mortar boutiques to the digital marketplace, focusing on community building and customer engagement, particularly among women aged 35 to 65. The speaker discusses challenges in marketing and brand differentiation, emphasizing the importance of a strong online presence, storytelling, and authentic connections. Additionally, the chapter highlights the ongoing relevance of email marketing as a tool for customer retention and the balance between positive impact and profitability.

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