AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Navigating E-Commerce for Boutiques
This chapter explores the transition from brick-and-mortar boutiques to the digital marketplace, focusing on community building and customer engagement, particularly among women aged 35 to 65. The speaker discusses challenges in marketing and brand differentiation, emphasizing the importance of a strong online presence, storytelling, and authentic connections. Additionally, the chapter highlights the ongoing relevance of email marketing as a tool for customer retention and the balance between positive impact and profitability.