How I Built This with Guy Raz cover image

How I Built This with Guy Raz

American Giant: Bayard Winthrop

Jul 1, 2024
Bayard Winthrop, founder of American Giant, shares his journey of creating a clothing brand focused on American-made apparel. He discusses the initial hurdles of sourcing materials and finding skilled workers in a shifting textile industry. Bayard reveals how a viral article praised his hoodie as 'the greatest ever made,' leading to overwhelming demand. He emphasizes the socio-political backdrop of American production, the balance of hard work and luck in success, and the significance of supporting local craftsmanship in today’s market.
01:21:45

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Podcast summary created with Snipd AI

Quick takeaways

  • American Giant prioritized producing high-quality American-made apparel to revitalize domestic manufacturing.
  • Sourcing specific fabrics and collaborating with experts were crucial for achieving desired product quality.

Deep dives

Creation of American Giant Brand

The founder of American Giant decided to create a brand focused on producing American-made high-quality apparel. The concept aimed to revitalize American manufacturing, starting with iconic clothing pieces like sweatshirts that were durable and reflected American style. The founder valued the entire supply chain being American-made, from fabric to labor, despite higher production costs.

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