How I Built This with Guy Raz
Ouidad hair products: Ouidad Wise
Jul 8, 2024
Ouidad Wise, founder of a successful hair care brand specializing in curly hair, shares her remarkable journey from a passion for curls to running a thriving New York salon. She discusses the challenges of being an immigrant entrepreneur, her innovative marketing strategies, and the emotional connections formed between hairstylists and clients. Ouidad also reflects on her personal battles, including a breast cancer diagnosis, and emphasizes her philanthropic work in research. Her inspiring story highlights resilience, love, and community in building a successful business.
01:04:23
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Quick takeaways
- Passion for curly hair drove Ouidad's successful business journey.
- Innovative deep hair treatment solution boosted brand recognition.
Deep dives
Building a Multi-Million Dollar Business in the Hair Industry
We Dodd Wise turned her passion for curly hair into a successful multi-million dollar business that revolutionized the industry. Starting with a small salon in New York specializing in curly hair, We Dodd and her husband, Peter, scrounged together loans to pursue their dream. By focusing on customer experience and effective marketing strategies, they quickly gained a loyal clientele, leading to a thriving business.
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