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Ouidad Wise, founder of a successful hair care brand, shares her journey of turning her passion for curly hair into a national brand with her husband. They juggled finances and family, sold the brand in 2018, and now consult aspiring salon owners. The podcast explores the challenges, growth, and success of their business, including dealing with cancer and transitioning into retirement, all while remaining dedicated to supporting charitable causes.
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- Passion for curly hair drove Ouidad's successful business journey.
- Innovative deep hair treatment solution boosted brand recognition.
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Building a Multi-Million Dollar Business in the Hair Industry
We Dodd Wise turned her passion for curly hair into a successful multi-million dollar business that revolutionized the industry. Starting with a small salon in New York specializing in curly hair, We Dodd and her husband, Peter, scrounged together loans to pursue their dream. By focusing on customer experience and effective marketing strategies, they quickly gained a loyal clientele, leading to a thriving business.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode