Ouidad Wise, founder of a successful hair care brand specializing in curly hair, shares her remarkable journey from a passion for curls to running a thriving New York salon. She discusses the challenges of being an immigrant entrepreneur, her innovative marketing strategies, and the emotional connections formed between hairstylists and clients. Ouidad also reflects on her personal battles, including a breast cancer diagnosis, and emphasizes her philanthropic work in research. Her inspiring story highlights resilience, love, and community in building a successful business.
