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11min chapter
Ouidad hair products: Ouidad Wise
How I Built This with Guy Raz
From Uncertainty to Success in Hair Care
This chapter recounts the early days of establishing a hair salon, emphasizing the initial struggles of attracting customers through creative marketing strategies. It details the innovative customer service techniques employed to enhance client experiences and the challenges faced in formulating specialized hair treatments for curly hair. The narrative explores the journey of business growth amidst economic challenges, highlighting the importance of personal connections and strategic shifts in the industry.
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