Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth cover image

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

Latest episodes

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Jun 27, 2024 • 17min

Q + A | Do Niche Podcasts Grow Faster?

Are niche podcasts growing faster than general ones? Are video podcasts here to stay? Why are podcast networks booming? How is the podcasting industry going to change over the next 3-5 years? And most importantly, will your podcast rise with the tide or will it sink?Get ready for a deep dive into the future of podcasting and learn what the latest trends are, why they matter, and the opportunity that exists for you in the “Great Divide” that’s being created as more and more podcasts flood the scene.You’ll also hear my predictions on the rise of multimedia content and the decline of traditional interview styles. Plus, the three questions you need to answer about your podcast to make sure your show stays relevant and engaging.Ready to find out if your podcast will withstand the test of time? Hit play and let’s make your business bingeworthy.0:02 - Is Your Podcast Aligned with Future Trends?1:16 - The Evolution of Technology and Listener Expectations6:28 - The Rise and Loyalty of Niche Podcasts13:03 - Predictions for the Future of Podcast Content17:01 - How to Make Sure Your Podcast Withstands the Test of Time Episode Links:School of PodcastingThe Podcast on PodcastingSpecial thanks to Zach, host of Your Path to Publish, for submitting today's question!  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jun 26, 2024 • 16min

3 Ways to Hook Your Listener Before They Ever Hit Play

Most podcast hosts think high-quality episodes are enough to attract new listeners. But they’re not. If you want to be the host of a top-ranked podcast, you need to know how to hook your listener *before* they hit play.Because having a bingeworthy podcast isn’t just about keeping listeners’ attention — it's about knowing how to grab it in the first place.In this episode, I'm breaking down three powerful ways to subconsciously communicate the value of your show to your potential listener. You’ll also learn the five red flags to avoid when creating episode titles and why AI tools aren’t helping your show stand out as much as you think.If you have a podcast or you’re thinking of starting one, mastering this skillset will set you apart from 99% of other hosts who aren’t doing this, so hit play and let’s make your business bingeworthy. Other Episodes You’ll Enjoy:How to Speak the Language of Your Ideal ListenerThe Best (and Worst) Ways to Use AI for Your Podcast  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jun 20, 2024 • 16min

Your Best Episode Topics are Hiding in Your Listener Data. Here's How to Find Them.

Ever find yourself staring at your podcast analytics dashboard, wondering what to do with all that data? Maybe you check once a month to see if your downloads are increasing. But what if you knew how to decode your listener data to pinpoint exactly what your listeners want and unearth your most bingeworthy episode topics?Whether you’ve been podcasting for a while or you're just starting out, this episode will teach you how to use your data to craft content that keeps your current listeners hooked and helps you get discovered by new ones every week.Ready to turn your podcast analytics into a Magic 8-Ball that tells you what your listeners want most? Hit play and let’s make your business bingeworthy.0:02 - Discovering Your Best Episode Topics in Listener Data01:32 - Three Crucial Data Points: Downloads, Completion Rate, and Performance03:52 - How One Standout Episode Transformed a Podcaster's Rankings05:59 - The Four Key Elements of a Top-Performing Episode07:45 - Step-by-Step Guide: Using Analytics to Understand Listener Preferences Episode Links:MowPod.com Other Episodes You’ll Enjoy:The Down & Dirty Truth About Episode Length → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jun 19, 2024 • 18min

Why Consistency Isn't the Key to Podcast Growth

Spoiler alert… the real key to growing a podcast isn’t consistency. Think about it: if consistency were the key to long-term podcasting growth, then everyone who’s been releasing an episode every week for the past year or more would have a Top 100 podcast — and that’s not the case.So if you’re sick of hearing “consistency is key to podcasting success,” you're onto something… because the truth is, consistency is only one part of the full equation for podcast growth.In this episode I’m breaking down why just sticking to a schedule isn't enough, and giving you the other piece of the equation for driving more engaged listeners to your podcast.So if you’re tired of releasing episode after episode without seeing significant growth to your podcast over the last three months, hit play and let’s make your business bingeworthy.​​0:02 - Why Consistency Alone Won’t Grow Your Podcast1:49 - The Full Equation You Need for Podcast Growth8:41 - The Key Activity That Will Spike Your Podcast’s Discoverability12:41 - Three Budget-Friendly Tools to Help More Listeners Find Your Show16:38 - How to Identify the Right Activities that Drive Podcast Growth Episode LinksUbersuggest | Free SEO Keyword Research ToolMowPod  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jun 14, 2024 • 17min

High-Quality Audio is Overrated. Here's Why.

Explore how your voice can impact your podcast success, focusing on nonverbal cues and authentic connections with your audience. Learn about optimizing podcast recording techniques and the importance of voice work for building trust and engagement.
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Jun 12, 2024 • 19min

5 Signs Your Podcast Voice is Pushing Listeners Away

Discover why your podcast voice may be pushing listeners away and learn how to improve it to attract, engage, and convert new listeners. Explore the impact of childhood experiences on voice perception and the connection between voice and podcasting success. Enhance your listener engagement by mastering your podcast voice and creating a captivating experience for your audience.
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Jun 7, 2024 • 12min

Not Sure What to Talk About Next on Your Podcast? Try This.

How many times have you sat down to plan an episode, only to stare at the cursor blinking on the screen for an hour because you're fresh out of new episode ideas?If you're an expert host who’s starting to run out of things to talk about on your podcast, this episode is for you.I’ll let you in on a secret that today’s top podcasters don’t want you to know for generating high-converting episode content — and show you how to use it to your advantage with three specific questions you can use to spark new episode ideas.If you're ready to stop staring at a blank screen and start speaking about your topic in a way that keeps listeners hanging on your every word, hit play and let’s make your business bingeworthy.0:45 - Why Even Experts Struggle with Content Ideas 5:06 - How to Keep Your Content Fresh for New Listeners8:50 - Three Quick Questions to Break Through Podcaster’s Block10:38 - The Secret to Creating Episodes That Deeply Connect with Your Audience11:50 - Spotting the Hidden Cues That Might Be Turning Off Your Listeners  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jun 5, 2024 • 27min

Q + A | The Truth About Listen Notes Rankings

Ever wondered how to improve your Listen Notes ranking?In this episode, I’m breaking down what Listen Notes is, how it works, and whether its rankings really matter for your podcast.You’ll also learn how Listen Notes rankings differ from Apple Podcasts rankings, and I’ll give you three practical steps you can take to better understand — and improve — your Listen Notes score.If you’re ready to find out how your podcast stacks up against today’s most popular podcasts, hit play and let’s make your business bingeworthy.0:02 - What Are Listen Notes Rankings and Why They Matter1:38 - Going From Top 10% to Top 1% on Listen Notes6:56 - Shifting from Outcome-Based to Action-Based Goals9:43 - Why Increasing Listens is More Important than Getting More Listeners20:27 - Three Practical Ways to Increase Your Podcast’s Ranking Potential Episode Links:PodMatchPodScore Self-AssessmentVerify Your Podcast on ListenNotes.comSpecial thanks to Shilpa, host of Omni Mindfulness, for submitting today's question! Other Episodes You'll Enjoy:The Real Reason Your Podcast Isn’t ConvertingSteal My High Converting Episode Framework4 Signs Listeners are Overlooking Your PodcastThe Down & Dirty Truth About Episode Length  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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May 31, 2024 • 20min

The Difference Between Hitting Publish vs. Launching a Podcast | Karen Powell

You’d never spend a year or more writing a book, only to tell no one, hit “publish” on Amazon, and hope it becomes a bestseller, would you? Of course not. Yet this is how most people start their podcasts… and why they’re shocked when their show only brings in less than 100 downloads an episode.That’s why I invited mindset expert and podcast host Karen Powell to break down the key differences between hitting publish and launching a podcast — and what can happen when you have a strategic plan in place to build momentum from day one and get your show discovered by new listeners every day.The best part? This process will work whether you have an established podcast or you’re just starting out,If you’re ready to reach a global audience of listeners eager to hear your message, hit play and let’s make your business bingeworthy.0:02 - Overcome the Fear of Sharing Your True Voice0:54 - Social Media vs. Podcasting: Which is Better for Lead Generation?2:39 - Avoiding Common Pitfalls on Your Podcast Launch Day8:11 - Why Strategy is Key to Launching a Successful Podcast12:11 - How Karen Broke into the Top 100 and Ranked #1 of All Podcasts on Launch Day Episode LinksCheck out Karen's Podcast: Make Money Living Your Purpose Other Episodes You’ll Enjoy:Here’s What Launching a Podcast Looks Like  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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May 29, 2024 • 22min

3 Easy (and Ethical) Ways to Get More Podcast Reviews

Tired of asking for reviews in every episode and hearing nothing but crickets?I mean, it’s obvious from your analytics dashboard that people are listening to your show. People even tell you “omg I love your podcast” or “that episode was exactly what I needed to hear!”But STILL they won’t take 30 seconds and leave a review. #rudeThat’s because there’s two types of reviews (and two types of behavior that drives them), and in this episode I’ll unpack what they are and how to leverage them to your advantage so you can start getting the social proof on your show you deserve.Ready to see those five stars start rolling in so that you (and others!) know your show is worth the listen? Hit play and let’s make your business bingeworthy.0:54 - Why It Can Feel Like Pulling Teeth to Get Podcast Reviews2:35 - Why Podcast Reviews Matter More Than You Think6:05 - Two Powerful Reasons People Are Compelled to Leave Reviews 10:08 - The Biggest Mistake Hosts Make When Asking for Podcast Reviews13:15 - How to Avoid Negative Podcast Reviews17:46 - 3 Proven, Ethical Strategies to Get More Podcast Reviews Episode Links:PodLotteryPodMatch Other Episodes You’ll Enjoy: 4 Powerful Techniques to Keep Listeners Engaged The Real Reason Why Your Podcast Isn't Converting  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ

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