Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

How to Hit the Top 5 in Apple and Spotify Search Results

Dec 4, 2024

Discover game-changing strategies to boost your podcast's visibility on Apple and Spotify. Learn the art of effective SEO and how to find the right keywords that attract your target audience. Uncover the secrets to ranking higher in search results and building instant credibility. Dive into the importance of adapting to listener behavior for increased downloads and monetization. Get ready to elevate your show and reach new listeners!

14:26

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Quick takeaways

Optimizing podcast names, descriptions, and episode titles with targeted keywords greatly enhances visibility in Apple and Spotify search results.

Adopting a multifaceted approach that combines traditional ranking strategies and SEO can effectively capture a wider audience in a saturated market.

Deep dives

Understanding Podcast SEO

Podcast SEO is a powerful yet often overlooked strategy that can dramatically enhance a podcast's visibility in search results on platforms like Apple and Spotify. This strategy emphasizes the importance of optimizing various elements, such as podcast names, descriptions, and episode titles, with relevant keywords to improve discoverability. Unlike traditional SEO, the podcasting landscape previously lacked measurable metrics for tracking SEO effectiveness, making it a daunting task for many podcasters. However, advancements in tracking capabilities have made it easier to see the direct impact of SEO efforts on audience growth and engagement.

Unlocking Podcast Discoverability Through Effective SEO Strategies

14min

What if you knew how to make your podcast pop up in the top five search results on Apple or Spotify?

In this episode, I’m showing you how to do it with an underdog discoverability strategy that’s quietly changing the game for podcasters. You’ll learn how to find the right keywords and use them to dominate podcast search results, so you can get your show in front of the listeners already searching for a podcast like yours.

Ready for a bingeworthy top podcast that gets found by new listeners every day? Hit play and let’s dive in.

Episode Links:

The PSO Dashboard: Ausha.co

Other Episodes You’ll Enjoy:

How to Turn Your Podcast Description Into a Listener Magnet
The Exact SEO Keywords You Need to Get Your Podcast Found

0:05 - Why Your Podcast Isn’t Getting Found (Hint: It’s Not Your Content)

2:09 - The Proven Discoverability Strategy That’s Quietly Changing the Game (But Won’t Stay a Secret for Long)

5:08 - What You Need to Know About Using Keywords for Your Podcast

11:02 - How to Show Up Where Your Listeners Are Already Searching

18:46 - How Ranking in Search Results Builds Instant Credibility

→ This episode was recorded on the Deity VO-7U

Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!

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Connect with Court: Instagram | Linked In | PodLaunch HQ

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