Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Launching a Top Podcast in an Unlikely Niche | Laura Brazan

Nov 28, 2024

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Worried your podcast idea is too niche, or that maybe your ideal audience doesn’t really listen to podcasts? Those might just be the signs you need to take the leap.

In this episode, I’m joined by fellow podcast host Laura Brazan who launched a show in a niche that doesn’t typically listen to podcasts — and crushed it.

Breaking into the Top 100 across the US, UK, and Australia, Laura shares how she turned a personal need into a movement while tackling every tech challenge along the way.

If you’ve ever doubted your ability to start a podcast from scratch but believe you have a message worth building a movement around, hit play and let’s make your business bingeworthy.

0:04 - Can Your Podcast Thrive in an Unlikely Niche?

6:35 - How to Break into the Top 100 (Even Without a Big Audience)

8:35 - How to Turn Your Podcast into a Community (Even if You’re Not Selling Anything)

13:20 - Why the Tech Side of Podcasting is Easier Than You Think

16:25 - The One Thing Keeping You From Getting Bigger Results with Your Podcast

Episode Links:

Check out Laura’s Podcast: Grandparents Raising Grandchildren

→ This episode was recorded on the Deity VO-7U

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