Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

The Exact SEO Keywords You Need to Get Your Podcast Found

Dec 5, 2024

Unlock the secrets to making your podcast shine in search results! Discover how to analyze your competitors' keyword strategies and identify the best terms to attract your ideal audience. Learn the importance of strategic keyword placement for maximum impact. Plus, explore essential tools that can help you refine your SEO approach. Get ready to boost your visibility on popular platforms like Apple and Spotify and reach new listeners every day!

15:16

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Quick takeaways

A strategic keyword approach is essential for podcast discoverability, enabling creators to attract their targeted audience through focused content.

Competitor analysis and AI tools like ChatGPT help podcasters uncover effective keywords, enhancing search visibility and audience reach.

Deep dives

The Importance of Keyword Strategies

Utilizing a well-defined keyword strategy has become essential for podcast discoverability, especially as the podcasting landscape grows more competitive. Selecting 10 to 15 targeted keywords or phrases significantly increases the chances of appearing in relevant search results on platforms like Apple and Spotify. By connecting specific keywords to your content, you can effectively guide these platforms in presenting your show to the right audience. Focusing on niche keywords helps attract a more targeted listener base, which is crucial for standing out amid countless competing podcasts.

Maximizing Podcast Visibility Through Strategic Keyword Research

8min

Mastering Keyword Strategies for Podcast Discovery

8min

If your podcast isn't showing up in search results on platforms like Apple and Spotify, your competitors are capturing the listeners you’re missing out on.

In this episode, you'll learn how to uncover the exact keywords your competitors are using, pinpoint the best ones for your show, and craft a podcast SEO strategy that helps your show stand out and get discovered by new listeners every day. Plus, I’ll share the latest tools you can use to track and refine your keyword strategy for even better results.

Ready to learn how you can dominate the search results for your specific podcast topic? Hit play and let’s dive in.

0:03 - Why Podcast SEO Matters Now More Than Ever

3:54 - Using AI to Find the Exact Keywords Your Competition is Ranking For

7:49 - How to Pinpoint the Keywords That’ll Attract Your Perfect-Fit Listener

12:08 - Where to Put Your Keywords for Maximum Impact

17:46 - Tools to Track and Refine Your SEO Strategy

Episode Links:

The PSO Dashboard: Ausha.co
General best practices for finding new keywords

Other Episodes You’ll Enjoy:

How to Hit the Top 5 in Apple and Spotify Search Results

→ This episode was recorded on the Deity VO-7U

Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!

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Ready for a top podcast that converts listeners to clients? Book a strategy call

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Connect with Court: Instagram | Linked In | PodLaunch HQ

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