Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth cover image

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

Latest episodes

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Jul 18, 2024 • 22min

Relaunching Your Podcast for Explosive Growth | Reana Mulcahy

Did you know that the first eight weeks of your podcast are crucial for platforms like Apple and Spotify to determine your show’s initial potential? …but what if you miss that window?No worries — you can hit the reset button by relaunching your podcast. (PSST: it’s a strategy that works *especially* well if your podcast has been gathering dust or if you haven’t been releasing episodes consistently).In this episode, we’re diving into Dr. Reana Mulcahy's podcast relaunch, where she took her show from 35 downloads per episode to the Top 100 charts. We'll also tackle the common issue of podcaster burnout and give you actionable tips to breathe new life into your show.Whether you’re looking to increase downloads, reignite excitement among your current and new listeners, or gain serious momentum and visibility, this episode is a must. Hit play and let's make your business bingeworthy.0:45 - How a Podcast Relaunch Catapulted Reana's Show to the Top 10003:00 - Three Hidden Obstacles in Growing Your Podcast and How to Fix Them06:10 - From 35 Downloads an Episode to #71 in the Entrepreneur Category08:30 - Why Your Podcast Name Can Make or Break Your Show11:41 - Mastering The Five Podcast Content Gatekeepers™ to Drive Real Podcast Growth Episodes Links:Check out Reana's podcast: Breaking The Entrepreneur Burnout Cycle → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jul 17, 2024 • 19min

Why I Stopped Measuring Podcast Success Based on Downloads

Challenging the norm of measuring podcast success based on downloads, this episode encourages setting new goals and measuring progress differently to stay motivated and true to your vision. Host discusses the limitations of traditional metrics and advocates for valuing engagement, creativity, and personal growth in podcasting.
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Jul 11, 2024 • 19min

4 Reasons Podcast Guesting Isn't Working for You | Seth Silvers

Seth Silvers, Founder of Story On Media and strategist for industry-leading podcasts, unpacks the secrets to effective podcast guesting. He discusses why many guest appearances fail to yield results and the importance of selecting the right shows. Seth emphasizes serving the audience over self-promotion and building trust with hosts for genuine interactions. He shares strategies for impactful pitches and the necessity of aligning with a podcast's audience to foster meaningful connections.
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Jul 10, 2024 • 21min

Steal This Strategy to Keep Your Audience Coming Back | Seth Silvers

Ever wish you could go behind the scenes with someone who oversees strategies for today's top podcasts like Alex Hormozi and Patrick Lencioni?Your wish is my command. Podcast expert Seth Silvers is here in the studio to teach you how to create a podcast that doesn't just capture attention, but dominates the conversation.We transparently discuss why the era of traditional interview-style podcasts is coming to an end. Seth also shares the step-by-step competitive analysis you can do to identify gaps in your niche and leverage them to your advantage so you can increase listener-to-lead conversions. Trust us — your listeners (and your stats) will thank you!If you’re serious about mastering your craft as a host and making your podcast your number one marketing channel, hit play and let’s make your business bingeworthy.0:04 – What’s Causing the Decline in Overall Podcast Quality3:28 – Why Interview-Based Shows are on the Decline8:43 – Practical Steps to Be a Better Podcast Host14:36 – How to Ace Interview Preparation and Guest Vetting20:06 – How Podcast Hosts Can Raise the Bar and Set New Standards  Episode Links:Connect with Seth’s team: Story On MediaCheck out Seth's podcast: The Small Business Storytellers    → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jul 4, 2024 • 20min

Behind the Scenes of Jamie Kern Lima’s Podcast Launch

Ever wonder how a brand-new podcast can skyrocket to the top of the charts? There are two ways it can happen, and in this episode, I’m taking you behind the scenes of bestselling author and founder Jamie Kern Lima’s recent podcast launch to show you how.Find out the mechanisms at work that helped her claim the #1 spot in self-improvement, Top 20 on Spotify, and Top 20 of all podcasts in the USA, and learn how to leverage these same mechanisms for your show. You’ll also discover the key metrics that actually determine your podcast's success (and nope, it’s not downloads).If you’re ready to increase your podcast’s discoverability so more new listeners can find you, hit play and let’s make your business bingeworthy.0:02 - Jamie Kern Lima's Meteoric Rise to Podcast Stardom 1:43 - The Five Pillars for a Successful Podcast Launch6:58 - Comparing Niche Podcasts vs. Celebrity Podcasts11:11 - Why SEO and Intentional Launch Strategies are Crucial16:57 - Defining Your Own Measures of Podcast Success Other Episodes You'll Enjoy:Do Niche Podcasts Grow Faster?  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jul 3, 2024 • 23min

How to Tell if Your Podcast Needs a Rebrand | Beth Schillaci

If you have a podcast that’s not converting as many listeners to leads as you want, chances are it has nothing to do with the current size of your podcast audience and everything to do with the first impression you’re making on your listeners.Fellow podcaster Beth Schillaci joins me in this episode to break down the five key elements of your podcast that shape the crucial first impression on your listeners. By the time you finish listening, you’ll be armed with the know-how to make every new listener nod and go, “Finally! This is the show I’ve been looking for.”Is it time to rebrand your podcast? Or is your podcast already doing a great job of standing out in a crowded feed? Hit play to find out.0:00 - Why Your Podcast Audience Isn't Converting and How to Fix It1:40 - From Stagnant Podcast Growth to a Successful Relaunch3:40 - The Five Critical Podcast Content Gatekeepers™ for a Powerful First Impression6:43 - The Power of Specificity in Your Podcast's Name and Description12:21 - What Relaunching Your Podcast Could Mean for You  Episode LinksCheck out Beth Schillaci's podcast: Travel Beyond the Guidebook Other Episodes You’ll EnjoyDo Niche Podcasts Grow Faster?  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jun 27, 2024 • 17min

Q + A | Do Niche Podcasts Grow Faster?

Are niche podcasts growing faster than general ones? Are video podcasts here to stay? Why are podcast networks booming? How is the podcasting industry going to change over the next 3-5 years? And most importantly, will your podcast rise with the tide or will it sink?Get ready for a deep dive into the future of podcasting and learn what the latest trends are, why they matter, and the opportunity that exists for you in the “Great Divide” that’s being created as more and more podcasts flood the scene.You’ll also hear my predictions on the rise of multimedia content and the decline of traditional interview styles. Plus, the three questions you need to answer about your podcast to make sure your show stays relevant and engaging.Ready to find out if your podcast will withstand the test of time? Hit play and let’s make your business bingeworthy.0:02 - Is Your Podcast Aligned with Future Trends?1:16 - The Evolution of Technology and Listener Expectations6:28 - The Rise and Loyalty of Niche Podcasts13:03 - Predictions for the Future of Podcast Content17:01 - How to Make Sure Your Podcast Withstands the Test of Time Episode Links:School of PodcastingThe Podcast on PodcastingSpecial thanks to Zach, host of Your Path to Publish, for submitting today's question!  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jun 26, 2024 • 16min

3 Ways to Hook Your Listener Before They Ever Hit Play

Most podcast hosts think high-quality episodes are enough to attract new listeners. But they’re not. If you want to be the host of a top-ranked podcast, you need to know how to hook your listener *before* they hit play.Because having a bingeworthy podcast isn’t just about keeping listeners’ attention — it's about knowing how to grab it in the first place.In this episode, I'm breaking down three powerful ways to subconsciously communicate the value of your show to your potential listener. You’ll also learn the five red flags to avoid when creating episode titles and why AI tools aren’t helping your show stand out as much as you think.If you have a podcast or you’re thinking of starting one, mastering this skillset will set you apart from 99% of other hosts who aren’t doing this, so hit play and let’s make your business bingeworthy. Other Episodes You’ll Enjoy:How to Speak the Language of Your Ideal ListenerThe Best (and Worst) Ways to Use AI for Your Podcast  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jun 20, 2024 • 16min

Your Best Episode Topics are Hiding in Your Listener Data. Here's How to Find Them.

Ever find yourself staring at your podcast analytics dashboard, wondering what to do with all that data? Maybe you check once a month to see if your downloads are increasing. But what if you knew how to decode your listener data to pinpoint exactly what your listeners want and unearth your most bingeworthy episode topics?Whether you’ve been podcasting for a while or you're just starting out, this episode will teach you how to use your data to craft content that keeps your current listeners hooked and helps you get discovered by new ones every week.Ready to turn your podcast analytics into a Magic 8-Ball that tells you what your listeners want most? Hit play and let’s make your business bingeworthy.0:02 - Discovering Your Best Episode Topics in Listener Data01:32 - Three Crucial Data Points: Downloads, Completion Rate, and Performance03:52 - How One Standout Episode Transformed a Podcaster's Rankings05:59 - The Four Key Elements of a Top-Performing Episode07:45 - Step-by-Step Guide: Using Analytics to Understand Listener Preferences Episode Links:MowPod.com Other Episodes You’ll Enjoy:The Down & Dirty Truth About Episode Length → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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5 snips
Jun 19, 2024 • 18min

Why Consistency Isn't the Key to Podcast Growth

Spoiler alert… the real key to growing a podcast isn’t consistency. Think about it: if consistency were the key to long-term podcasting growth, then everyone who’s been releasing an episode every week for the past year or more would have a Top 100 podcast — and that’s not the case.So if you’re sick of hearing “consistency is key to podcasting success,” you're onto something… because the truth is, consistency is only one part of the full equation for podcast growth.In this episode I’m breaking down why just sticking to a schedule isn't enough, and giving you the other piece of the equation for driving more engaged listeners to your podcast.So if you’re tired of releasing episode after episode without seeing significant growth to your podcast over the last three months, hit play and let’s make your business bingeworthy.​​0:02 - Why Consistency Alone Won’t Grow Your Podcast1:49 - The Full Equation You Need for Podcast Growth8:41 - The Key Activity That Will Spike Your Podcast’s Discoverability12:41 - Three Budget-Friendly Tools to Help More Listeners Find Your Show16:38 - How to Identify the Right Activities that Drive Podcast Growth Episode LinksUbersuggest | Free SEO Keyword Research ToolMowPod  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ

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