Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

The Dark Side of Video Podcasting (And Why So Many Regret It) | Alban Brooke, Buzzsprout

Apr 3, 2025

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You’ve been told video podcasting the only way to grow your show—but the ones shouting the loudest about it? They’re the ones profiting from your overwhelm.

In this episode, Buzzsprout’s Head of Marketing Alban Brooke is back to expose what no one is talking about: the hidden costs, the inflated promises, and the hard data that shows how video might actually be hurting your show more than helping it. He also shares what *really* happened behind the scenes when Buzzsprout went all-in on video—and the exact moment he realized they got it wrong.

So if you’ve been wondering why podcasting feels harder than it should (and you're ready to build a podcast you won’t secretly resent) hit play and let’s dive in.

0:01 - The Real Video Podcasting Backstory (and Who’s Profiting From It)

4:04 - Why 84% of the Top 50 Podcasts Don’t Upload Video to Spotify

6:35 - The Silent Burnout Epidemic Among Podcasters Trying to “Do It All”

9:36 - The Video Wake-Up Call Buzzsprout Didn’t See Coming

11:41 - The Emotional Toll of Trying to Podcast Like a YouTuber

18:45 - The Real Question Every Podcaster Should Ask Before Adding Video

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Get a $20 Buzzsprout credit when you sign up through this link—courtesy of Alban and the Buzzsprout team.

Other Episodes You’ll Enjoy:

→ This episode was recorded on the Deity VO-7U

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