Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

4 Podcast Growth Myths Debunked by Buzzsprout’s Head of Marketing | Alban Brooke

Apr 2, 2025

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You could record another episode. You could double down on promotion. You could even guest on a hundred other podcasts. But if your show isn’t built to attract the right listeners? None of it will work.

In this episode, Alban Brooke, Head of Marketing at Buzzsprout, rips apart the most common (and costly) podcast growth myths—like why simply “putting out great content” isn’t enough and why most marketing tactics are a waste of time.

So if you’re ready to quit the endless cycle of more content, more promotion, more whatever—and finally get your podcast in front of the right listeners, hit play and let's dive in.

0:01 - Why ‘More Listeners = More Growth’ Is a Lie

3:31 - Why Some Podcasts Explode Overnight (and Yours Hasn’t Yet)

6:15 - The Podcast Marketing Advice That’s Wasting Your Time

13:43 - What Actually Makes Listeners Binge Your Podcast

18:14 - The Difference Between Podcasters Who Grow vs. Those Who Plateau

Episode Links:

Get a $20 Buzzsprout credit when you sign up through this link—courtesy of Alban and the Buzzsprout team.

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→ This episode was recorded on the Deity VO-7U

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