Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Ever set a podcast goal and feel like no matter what you do, you just can't hit it? You're putting out great content, lining up awesome guests, and promoting like crazy on social media, but the downloads just aren't moving in the right direction — and you’re not alone.Multiple time best-selling author of The Miracle Morning, Hal Elrod, joins me in this episode to share how he went from struggling to sell books to creating a global movement — and how podcasting played a significant role in the process.But instead of the usual advice on setting podcast goals, Hal's here to show you how to actually hit them. He’s got some counterintuitive, refreshingly uncommon advice for identifying the right actions to focus on rather than obsessing over results.So if you’re ready to crush every podcast goal you set and actually make real progress, hit play and let's make your business bingeworthy.6:37 - The 6-Minute Morning Routine that Transformed Hal's Life4:32 - The Biggest Mistake Most Podcasters Make in Their First Year16:24 - How Hal Elrod Turned Failure into a Million Book Sales19:26 - A Different Set of Metrics for Sustainable Podcast Growth22:46 - The Power of Committing to the Process Over the Results Episode Links:Download The Miracle Morning App for iPhone and AndroidGet a Copy of The Miracle Morning by Hal ElrodListen to Hal Elrod's podcast: Achieve Your Goals → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Wondering how to grow your podcast audience and increase conversions at the same time? Is it really possible to do both, or should you put your energy into one goal over the other? In this episode, we're digging into the strategies to help you expand your listener base and turn those loyal listeners into hot leads for your business. So if you're ready to make your podcast work double-duty for you, hit play and let’s make your business bingeworthy.2:54 - Why Growing a Podcast Audience Doesn’t Automatically Mean More Sales4:59 - The Two Types of Traffic: Attracting Listeners vs. Converting Leads6:43 - How to Avoid the Trap of Giving Away Too Much for Free10:08 - Mapping the Listener Journey From Podcast Fan to Paying Customer 12:08 - Building a Funnel Around Your Podcast for ConversionsSpecial thanks to Philip Pape of the Wits and Weights podcast for submitting today’s question!  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Luis Camejo, a podcasting expert from BizBros, shares crucial insights on how to avoid blending in with your podcast content. He emphasizes the importance of understanding your audience and persistent improvement, likening it to refining sports skills. The conversation explores the power of embracing polarization in your messaging to create an engaged community, the challenge of balancing authenticity with the desire for virality, and the long-term commitment needed for success. It's a must-listen for any podcaster looking to stand out!

Luis Camejo, associated with BizBros, shares invaluable insights on podcast content repurposing. He discusses the five major mistakes podcasters often make that lead to low engagement. The conversation covers the importance of strategic short-form content in enhancing audience connection, the role of interconnectivity in marketing strategies, and how to define success through metrics like consumption rates. Discover how to turn social media followers into loyal listeners while maximizing your podcasting potential!

Should you run paid podcast ads to grow your show? In this episode, we break down the ins and outs of podcast ads to help you decide if they're worth the investment. We'll cover the best types of podcast ads, the ones to avoid, and whether paid ads are right for you. Get the inside scoop on the most effective ad types, pros and cons of organic vs. paid growth strategies, and how to gauge the accuracy of targeting algorithms so you can track your ad performance. If you're considering paid podcast ads, this episode is chock-full of the clarity and practical advice you need. Oh, and your wallet will thank you. Hit play and let's make your business bingeworthy.0:12 - Should You Run Podcast Ads?3:22 - Organic vs. Paid Strategies: What's Better for Podcast Growth?6:48 - The Best Time to Start Running Podcast Ads10:40 - Types of Podcast Ads and Their Pros and Cons17:02 - Do This BEFORE Running Podcast Ads20:10 - Why Bigger Download Numbers Aren't Always BetterSpecial thanks to Laura, host of Grandparents Raising Grandchildren, for submitting today's question!→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Want to get more of your listeners asking, “How can I work with you?!” If you’re nodding yes, then this episode is for you.We’re diving deep into listener psychology with three powerful language patterns that’ll help you communicate more effectively as a podcast host so you can drive more listener-to-lead conversions. (Master these and you'll have 'em hitting replay and coming back every week for more, too).The best part? These three language patterns aren’t just for your podcast. You can use them anytime you need to overcome objections and move people to action — on sales calls, from stage, on webinars, and more.If you’re ready to learn how to turn more listeners into clients so you can grow your business and expand your podcast's reach, hit play and let’s make your business bingeworthy.1:10 - Why Listener Psychology Is Your Secret Weapon for Turning Listeners into Clients6:05 - The Key to Positioning Yourself as the Go-To Expert for Your Audience9:18 - How to Skillfully Challenge Beliefs and Inspire Action12:34 - Three Language Patterns that Drive Podcast Conversions17:45 - Applying These Techniques Beyond Podcasting Episode Links: Sleight of Mouth book by Robert DiltsCheck out Brandon Lucero’s podcast: New Generation EntrepreneurCheck out James Wedmore’s podcast: Mind Your Business Other Episodes You’ll Enjoy: The Real Reason Your Podcast Isn’t Converting3 Ways to Hook Your Listener Before They Hit Play → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Are you buried in podcasting tasks and tools that promise growth but only add to your workload? If you've ever felt overwhelmed by the constant push to do more with your podcast, this episode is for you.Alex Sanfilippo is back in the studio to share why doing more doesn’t always equal more podcast growth (and why in most cases it just leads to more complications, more time spent, and more stress).We’ll also uncover the hidden downside of many AI podcasting tools that actually create unnecessary work and show you how to streamline your processes by eliminating the tools that aren’t truly serving your show’s greater good.Ready to simplify your podcasting efforts while maximizing your growth potential? Hit play and let’s make your business bingeworthy.0:01 - Why Less is More in Podcasting0:46 - How Simplifying Your Message Can Help Your Podcast Grow Faster3:17 - Why AI Isn’t Saving You as Much Time as You Think It Is7:18 - The Social Media Trap That’s Slowing Your Podcast Growth10:38 - Why Rebranding Isn’t a Sign of Failure, But of Growth Episode Links:Podmatch - Alex’s platform for connecting podcasters with guestsCheck out Alex's podcast: Podcasting Made SimpleConnect with Alex: Podcast | LinkedIn  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

It’s tempting to think that the more you can do to help your podcast grow, the faster you’ll see results — but the opposite is true. But when it comes to growing a podcast, it’s not about doing everything. It’s about focusing on a few strategies and executing them exceptionally well.In this episode, Alex Sanfilippo, founder of PodMatch, reveals why focusing on what really matters is the secret to skyrocketing your podcast growth.We also unpack why trying to replicate what other successful hosts are doing might be causing listeners to overlook your show, and how mastering a handful of key tactics can speed up your podcast’s success. Plus, Alex shares his powerful four-question approach to understanding your audience on a deeper level.Ready to streamline your efforts and unlock the strategies that will truly accelerate your podcast growth? Hit play and let’s make your business bingeworthy.0:01 - Why Doing More Doesn't Equal Faster Podcast Growth0:57 - The Counterintuitive Way to Hook Listeners and Keep Them Coming Back4:11 - Why Your Current Podcast Growth Strategy Might Be Working Against You7:22 - The Bold Move Most Podcasters Are Too Scared to Make14:10 - The Surprising Way to Turn Listeners Into Loyal Fans Episode Links:Podmatch - Alex’s platform for connecting podcasters with guestsCheck out Alex's podcast: Podcasting Made SimpleConnect with Alex: Podcast | LinkedIn  Other Episodes You’ll Enjoy:How to Tell if Your Podcast Needs a RebrandThe Real Reason Your Podcast Isn’t Converting  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Did you know that the first eight weeks of your podcast are crucial for platforms like Apple and Spotify to determine your show’s initial potential? …but what if you miss that window?No worries — you can hit the reset button by relaunching your podcast. (PSST: it’s a strategy that works *especially* well if your podcast has been gathering dust or if you haven’t been releasing episodes consistently).In this episode, we’re diving into Dr. Reana Mulcahy's podcast relaunch, where she took her show from 35 downloads per episode to the Top 100 charts. We'll also tackle the common issue of podcaster burnout and give you actionable tips to breathe new life into your show.Whether you’re looking to increase downloads, reignite excitement among your current and new listeners, or gain serious momentum and visibility, this episode is a must. Hit play and let's make your business bingeworthy.0:45 - How a Podcast Relaunch Catapulted Reana's Show to the Top 10003:00 - Three Hidden Obstacles in Growing Your Podcast and How to Fix Them06:10 - From 35 Downloads an Episode to #71 in the Entrepreneur Category08:30 - Why Your Podcast Name Can Make or Break Your Show11:41 - Mastering The Five Podcast Content Gatekeepers™ to Drive Real Podcast Growth Episodes Links:Check out Reana's podcast: Breaking The Entrepreneur Burnout Cycle → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Challenging the norm of measuring podcast success based on downloads, this episode encourages setting new goals and measuring progress differently to stay motivated and true to your vision. Host discusses the limitations of traditional metrics and advocates for valuing engagement, creativity, and personal growth in podcasting.