Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Michael Katz, a former AI skeptic turned innovative company founder, discusses the pitfalls of relying too heavily on AI in podcasting. He warns that while AI can streamline content creation, it risks diluting your unique voice, making you sound generic. Katz highlights common mistakes podcasters make with AI, how to spot AI-generated content, and the potential damage to credibility. He emphasizes the importance of maintaining authenticity and originality in a world increasingly driven by technology.

Wondering how to make a bold comeback after hitting pause on your podcast? In this episode, we're breaking down what to do when there's been a shift in your podcast — like a business pivot, a change in audience, change in topic, change in leadership of the show (i.e., you lost a co-host), or if you simply had to pause your show for whatever reason and you want to bring it back, but you aren't sure the best way to do it.Should you start fresh with a new podcast? Should you keep the old feed and just rebrand it? And most importantly, how do you win back your audience? In this episode, I’m answering all these questions and more. So if you’re ready to relaunch with purpose, reconnect with your audience, and regain the momentum you’ve lost, hit play and let's make your business bingeworthy.0:02 - Hit Pause On Your Podcast? Here’s How to Come Back Strong2:45 - Is It Better to Keep Your Current Feed or Start a Brand New Show?8:48 - How to Relaunch and Win Back Your Audience10:53 - When a New Podcast Feed Actually Makes Sense18:59 - How to Relaunch a Dormant Podcast the Right WayOther Episodes You’ll Enjoy:4 Signs It's Time to Rebrand Your Podcast→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

We're diving into a rather taboo topic in the podcasting world: taking a break from your podcast. *Gasp!* Yup, we're going there. I’m showing you how to take a real break without losing your listeners and without anyone ever realizing you’re on hiatus (or sipping a marg on a sunny beach somewhere — who said anyone has to know?).Whether you need a 90-day breather or a longer pause, I’ll break down the steps to stay top-of-mind with your audience while you take the time you need, without risking breaking listener trust or having to batch months of content in advance.So if you’re wondering what to do when you need to step away from the mic but don’t want to lose the traction you’ve already worked so hard to build, hit play and let's make your business bingeworthy.0:17 - How to Hit Pause Without Anyone Noticing 1:23 - Why Batching Isn’t Always the Answer 9:02 - How to Keep Your Audience Engaged Without Creating More 16:24 - How to Take a Longer Break Without Losing Listeners 18:50 - Is a Seasonal Format Right for Your Podcast? 17:01 - Think Netflix, But for PodcastingOther Episodes You’ll Enjoy:How to Make a Bold Comeback After Pausing Your Podcast→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Many podcasters think, "If I want to make money, I need sponsors." But if you’re a business owner who podcasts, you’ve likely wondered, "Should I have sponsors if I’m already promoting my own stuff?" Here’s the thing: not all podcast sponsorships are created equal. While the right sponsor can help cover production costs and bring in extra revenue, the wrong one can undermine the trust you've worked hard to build with your listeners.In this episode, we’re clearing up the confusion. Whether you’re getting 100 downloads an episode or 10,000+, podcast sponsorship coach Joe Casabona is here to show you how to get podcast sponsors without sacrificing listener trust. You’ll learn how to find sponsors that truly align with your audience, craft pitches that make brands say “yes,” and price your sponsorship packages like a pro.(Grab a pen, you’ll want to take notes.) Ready? Hit play and let’s make your business bingeworthy.0:25 - Why Podcast Sponsorships Might Be Worth It (or Not)5:29 - The Proven Formula for Finding the Right Podcast Sponsors 8:38 - How to Craft a Winning Podcast Sponsorship Proposal 11:24 - Pricing Your Podcast Sponsorships the Right Way16:08 - The First Steps to Landing Your First (or Your Dream) Podcast SponsorsEpisode Links:Save 12 Hours a week with Joe's Podcast Automation PlannersCheck out Joe Casabona’s podcast: The Streamlined Solopreneur→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Joe Casabona, a podcast productivity guru, shares his expertise on cutting down episode prep time. He introduces a simple framework designed to capture ideas anytime, even mid-shampoo! Listeners learn how to streamline their planning processes while boosting creativity and maintaining their unique voice, all without sacrificing quality. The conversation also touches on the balance between using AI tools for content generation and preserving personal authority. Prepare to reclaim mental energy and make podcasting fun again!

Getting on the podcast charts is like ranking on the first page of Google. It's an incredibly powerful way to get found by new listeners, and surprisingly? It's easier than you might think.In this episode we're unpacking why charting is key for discoverability beyond word-of-mouth or organic search, and why it's not out of reach for you even if you're just starting out or have a small audience. You’ll also learn how to stop stressing over your download numbers and start using them as data points to build a growth strategy that keeps your listeners hooked and attracts new ones.Ready to uncover the five key metrics Apple and Spotify use to rank podcasts — and how you can leverage them to get found by new listeners? Hit play and let’s make your business bingeworthy.0:00 - The Real Purpose of Podcast Charts 4:20 - Why Charting Is Like Getting on Page One of Google 7:14 - The Five Key Metrics That Determine Apple and Spotify Ratings 12:15 - Proven Strategies to Increase Your Ranking Potential16:24 - Why It's Time to Stop Obsessing Over DownloadsEpisode Links:Check out Zach Kristensen's podcast: Your Path to PublishOther Episodes You’ll Enjoy: Why You Don’t Need Big Numbers to Rank Your Podcast→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Want to know how to keep your listeners hooked from start to finish? In this episode, we’re diving into the psychology of how platforms like Netflix and Hulu create bingeworthy content — and how to apply these same principles to your episodes to keep your listeners hooked and coming back for more. Learn how to open loops that leave listeners hanging (in a good way), the best way to tease future episodes, and how to increase that all-important listener consumption rate that signals to players like Apple Podcasts and Spotify that you have high listener engagement. Bonus: you can use these same techniques across your social media platforms and email newsletters, too.Ready to learn exactly how to keep your listeners tuning in episode after episode? Hit play and let's make your business bingeworthy.0:02 - How to Tell if Listeners Are Truly Hooked on Your Podcast1:01 - What ACTUALLY Drives Listener Engagement2:45 - The One Metric That’s Changing How to Measure Your Podcast's Success4:55 - How to Find the Ideal Episode Length to Keep Your Audience Listening Longer6:47 - The Technique Netflix and Hulu Use to Make You Binge Watch (And How to Use it For Your Podcast)12:17 - The Simple Technique That Keeps Listeners Coming Back15:26 - Using These Techniques Throughout Your Entire Content Strategy Other Episodes You'll Enjoy:The Down & Dirty Truth About Episode LengthSpecial thanks to Flora McCormick of Sustainable Parenting for submitting today’s question. If you have a question you’d like me to answer in an upcoming episode, shoot me a text below.  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Zach Kristensen, a fellow podcaster known for successfully relaunching his show and ranking on the Apple Podcast charts, shares his insights. He debunks the myth that big download numbers are necessary for success. Zach discusses the challenges he faced while refining his message to better align with audience needs. He explores the power of storytelling to enhance engagement and emphasizes the importance of redefining success metrics to focus on meaningful connections rather than just downloads.

If you want your podcast discovered by new listeners, you need three key things to stand out in today’s increasingly crowded space. In this episode, we’re unpacking what it really takes to attract new listeners daily  — and revealing the one growth metric most podcasters aren’t tracking (but should be).Ready to learn how to get listeners choosing your show over the competition and go from unheard expert to binge-worthy thought leader in your niche? Hit play and let’s make your business bingeworthy.0:02 - Three Must-Haves for Getting Your Podcast Discovered1:37 - The Real Reason Most Hosts Never Hit the Top Charts4:20 - How to Attract Listeners Actively Searching for Shows Like Yours14:29 - The One Differentiator You Need to Stand Out in a Crowded Podcast Category20:00 - The Podcast Growth Metric You’re Probably Not Tracking (But Should Be) → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Can you have a successful podcast without video? Short answer: Absolutely.But are you missing out on podcast growth by sticking to audio only? It depends.Podcasting hall-of-famer Dave Jackson is back to set the record straight on video podcasts. We’re tackling questions like: Is it worth putting a podcast on YouTube? What advantages are there to having a video podcast? Can you start with audio and add video later? When's the right time to add video? And is this video podcasting trend here to stay?Whether you launched your podcast to avoid the camera or you're eyeing YouTube as the secret strategy for faster podcast growth, this episode has the answers you need. Hit play and let’s make your business bingeworthy.0:03 - Should You Follow the Video Podcasting Trend?1:27 - Are You Ready for Video Podcasting? Here's How to Tell5:43 - Audio vs. Video: Do You Really Need to Be on YouTube?10:07 - Will the YouTube Algorithm Help or Hurt Your Podcast?18:26 - What’s Coming Next for Podcast Advertising Episode Links:Profit From Your Podcast Book by Dave JacksonCheck out Dave's Podcast: School of PodcastingConnect with Dave  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.