Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

How important is your podcast avatar, really? If you want a podcast that increases listeners’ trust in you as the expert and converts those listeners to leads and clients — it’s more than essential. It’s the key to unlocking your podcast's true potential.But if you think you know your podcast avatar, think again. Most people haven’t gone deep enough to truly understand their ideal listener. They stop at basic demographics and miss the goldmine of insights that come from digging into psychographics. To create a podcast that not only attracts but also engages and converts, you need to make your listener feel like you’re talking only to them, and that takes knowing your listener on a deeper, more personal level. This is where real growth happens.So if you’re ready to have listeners hanging on your every word and set yourself apart from 99% of other podcast hosts who aren’t doing this, hit play and let’s make your business bingeworthy.0:03 - How to Make Your Listener Feel Like the Only Person in the Room1:33 - Why Your Podcast Avatar Should Be a Real Person7:22 - Why Speaking to One Listener Helps Build Trust and Keep Them Coming Back8:51 - How Many Episodes Should You Publish Each Week? -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

This podcast explores the five content gatekeepers for podcast listeners and the consequences of not making it through them. It emphasizes the importance of choosing a clear and impactful podcast name and discusses the effectiveness of problem-focused titles. The psychology behind getting someone to click play is also explored, along with tips for podcasters on episode length, frequency, and types.

The majority of people who start podcasts wind up putting in a LOT of work for very little result. (In fact, less than 2% of people who start podcasts actually succeed).But don’t let those numbers deter you. Because if you’re committed to making your podcast work, then all you really need to know is how to put yourself in that 2%. Inside this episode, I’m going to teach you one mind-blowingly simple strategy that’ll help you leverage your podcast to grow your email list, so you can start seeing a tangible return on all that time and effort you’re investing into your show. So if you’re ready to have a podcast that grows week over week *and* converts listeners to clients on repeat, hit play and let’s make your business bingeworthy.0:02 - Why Your Email List Won’t Grow Your Podcast (and What Will)1:15 - The Key to Long-Term Audience Growth and Sales with Your Podcast7:14 - How to Turn Your Podcast into an Email List Growth Machine10:08 - Why Most Podcasters Struggle to Grow Their Email List12:56 - A Simple Strategy to Convert Listeners into Email Subscribers16:45 - How to Increase Podcast Revenue Without Thousands of Downloads -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Discover why many podcasters fail to rank in the top charts despite having quality content. Learn about common mistakes that impact a podcast's visibility and how to increase discoverability. Find out the key to podcast success, attracting the right audience, and optimizing release days for more downloads. Explore a success story of podcasting and business growth, with insights on increasing audience reach and email open rates.

Learn the secrets to create binge-worthy content that attracts new listeners, keeps them listening, and compels them to reach out. Explore the importance of communicating the value of your podcast, creating standout podcasts, and eye-catching cover art.

Discover the 3 secret ingredients for a Top 100 podcast including converting listeners to leads, ranking on charts, and long-term audience growth. Learn how to incorporate these ingredients into your show for success.

Dreaming of launching a Top 100 podcast? There are three things you absolutely need (and no, millions of downloads isn’t one of them). Funny enough, ranking your podcast has nothing to do with audio quality, audience size, or being the biggest expert in the room.Before we dive into what it really takes to consistently rank your show, we’ve got to look at the mistakes most podcasters make that keep them from ever reaching the charts.By the end of this episode, you’ll know why podcasts often blow short form content out of the water — and the exact mistakes you need to avoid if you want your show to get in front of the right listeners who need your help. Ready to get off the short form content hamster wheel and attract some of the best leads you’ll ever find? Hit play and let’s make your business bingeworthy.0:03 - Why Short Form Content Isn’t Growing Your Audience5:54 - How Podcasts Build Trust and Shorten the Sales Cycle9:29 - Why Consistency Alone Won’t Grow Your Podcast16:47 - Why Most Experts Remain the Best Kept Secret in Their Industry18:04 - How Your Podcast Can Glue Together Your Entire Marketing Strategy -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

If you have a podcast but haven't seen a significant increase in downloads in the last 3 months... If you're still not converting listeners to leads no matter how much high-value content you share...If you've changed up your cover art or show title within the last six months but it hasn't made a difference...It might be time to look under the hood at what's really causing your plateau.In this episode, find out the what + why behind our recent podcast rebrand, plus 4 key indicators it's time to rebrand your podcast. Hit play and let's make your business bingeworthy.0:03 - Is Your Podcast Title Causing Listeners to Overlook Your Show?7:24 - Four Key Signs It’s Time to Rebrand Your Podcast10:58 - Why Listeners Say They Love Your Podcast but Don't Convert13:10 - Why Your Podcast Isn’t Getting the Engagement You Want (And How to Fix It)14:37 - What a Podcast Rebrand Really Means for You -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Learn insider tips on how to write a sales page that actually converts with Annie Ruggles. Discover the secret to making people want to buy, the power of testimonials, and a brilliant 'sandwich hack' to increase clicks on buy buttons.

Pop Quiz: Which page on your website is the hardest one to write?If you answered About Pages, you’re right. GONE are the days where you could write a 14-paragraph monologue about the history of your entrepreneurial journey because guess what? No one cares.There IS a right and a wrong way to write an About Page though. Annie Ruggles joins me on the show to clear up the confusion so you can learn how to write an About Page people actually want to read.When you listen, you’ll learn:3 common About Page mistakes that cause people to click awayHow to identify the parts of your story people actually care aboutThe About Page Framework that keeps people readingHow much to include (and what to leave out)(and more!)Episode Links:Check out Annie's podcast: Too Legitimate to QuitConnect with Annie -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.