Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

In our last episode, we talked about how if you’re struggling to convert listeners to leads from your podcast, it *could* be that you're unknowingly pushing people away with your number one tool for building trust as a podcaster — your voice.So in this BONUS episode, I'm sharing a peek into a recent session with my own voice coach, Katherine Beck. She's got an ear for calling out the subtle voice habits, and you’ll immediately be able to hear the impact that nonverbal communication has on your listener engagement in real-time.As you listen to this episode, notice where you pay attention and where you start to tune me out — and get ready to take some serious notes so you can apply what Katherine teaches me to your own podcast, too.Ready to uncover the secret sauce to being a Top 100 podcaster? Hit play and let’s make your business bingeworthy.0:00 - A Peek Behind the Scenes Into My Latest Voice Coaching Session1:46 - Why Relying on a Script Can Make Listeners Tune You Out3:21 - How to Build Trust Through Your Voice7:20 - When to Ditch the Script and Let Your Instincts Lead the Way15:00 - How to Keep Listeners from Dropping Off Mid-Episode Episode Links:Check out Katherine Beck's podcast: Speak on More Stages -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Discover how your voice might be repelling listeners without you realizing it, the psychological impact of tone and delivery in podcasting, and the importance of transforming beliefs for enhanced listener engagement and lead generation.

You know that feeling when it's the day before your next podcast episode is supposed to air and you find yourself staring at the keyboard wondering "Omg... what on earth am I going to talk about?!"I used to HARDCORE STRUGGLE with coming up with fresh content ideas on my topic when it felt like I'd already talked about everything under the sun — multiple times.I had no clue that I was approaching it totally the wrong way, though.Too often, podcast hosts (our clients included) think they have to resign themselves to the fact that coming up with content ideas after you've spent 142 episodes talking about everything there is to know about your topic is gonna be a soul-sucking slog from there on out.When, really, your case of podcaster's block is actually caused by something else altogether (and once you realize what it is, you're gonna be like "Oh OKAY I can't believe I didn't see it before.”)Trust me: creating a podcast that's FUN for you + interesting for your listener is about to get a whoooole lot easier. And once you see it, you'll be cranking out podcast episodes like the Energizer Bunny on steroids. Or with the peak energy of my six year old at 5:30 am every morning.If you want to know my secret sauce for obliterating podcaster's block anytime it tries to rear its ugly head, hit play and let’s make your business bingeworthy.0:02 - Not Sure What to Talk About Next On Your Podcast? Here’s Why.1:52 - What to Do When You’ve Got Zero Episodes Batched4:42 - Why Even Top Podcasters Get Bored with Their Content 7:01 - The Unexpected Upside of a Podcasting Rut11:00 - Three Questions to Spark Fresh Podcast Episode Topics -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

This podcast debunks the myth that a large audience is crucial for success, emphasizing the importance of differentiation to attract the right audience. It explores listener psychology, understanding their problems, and offers guidance on building a strong foundation for a successful podcast.

Learn how to skyrocket your podcast downloads by implementing a simple shift that took one client from 30 to over 1000+ downloads per episode in just one day. Discover the importance of strategic release days for generating more visibility and differentiation in the podcasting world.

Choosing a podcast name that helps you stand out is the worst thing you can do for your podcast. (Wait, what?) Yep…When most people try to find a podcast name that stands out, they unknowingly make one of four major mistakes that causes them to blend right in with everyone else.If you really want to know how to choose an effective show title for your podcast that will attract new listeners on repeat, hit play and learn… What no one tells you about naming a podcastThe 4 biggest mistakes people make when choosing a podcast name Why you should NOT name your podcast after yourself (this is a BIG problem)Why “having fun with it” and “incorporating your brand personality” won’t work when it comes to creating a podcast name…and other common blunders to avoid when naming a podcastBy the time you finish this episode, you’ll know ~exactly~ how to choose a name for your podcast that gets more listeners clicking play (and whether it’s time to rename yours). Hit play and let’s make your business bingeworthy.0:00 - Why Your Podcast Name Matters More Than You Think2:07 - The Psychology Behind a Bingeworthy Podcast Name6:58 - The Secret to a Podcast Name That Demands Attention13:13 - The Critical Element Your Podcast Name Might Be Missing20:25 - Merging Strategy and Creativity When Naming Your Podcast -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Learn about the common mistakes in podcast cover art that could deter listeners, understand the importance of personal connection in visual branding, and discover how to create captivating cover art that attracts your ideal audience.

Have you ever spent hours planning a podcast episode that you KNOW is packed with value, but it gets less than <100 downloads when you publish it? (Frustrating, right?) In this episode, we’re breaking down the subconscious triggers that make listeners hit play — and why your episode titles matter more than you think they do. If you’re ready to learn how to title your podcast episodes to attract and engage new listeners so you can create an addictive podcast experience people can't stop raving about, hit play and let’s make your business bingeworthy.0:02 - The Biggest Reason Listeners Skip Your Show2:45 - The Psychology Behind Irresistible episode titles5:20 - Four Things You Need to Grab Listener Attention (And Keep It)7:22 - The Subconscious Triggers That Make Listeners Click Play11:11 - 3 Steps to Crafting Clickable episode titles -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

How important is your podcast avatar, really? If you want a podcast that increases listeners’ trust in you as the expert and converts those listeners to leads and clients — it’s more than essential. It’s the key to unlocking your podcast's true potential.But if you think you know your podcast avatar, think again. Most people haven’t gone deep enough to truly understand their ideal listener. They stop at basic demographics and miss the goldmine of insights that come from digging into psychographics. To create a podcast that not only attracts but also engages and converts, you need to make your listener feel like you’re talking only to them, and that takes knowing your listener on a deeper, more personal level. This is where real growth happens.So if you’re ready to have listeners hanging on your every word and set yourself apart from 99% of other podcast hosts who aren’t doing this, hit play and let’s make your business bingeworthy.0:03 - How to Make Your Listener Feel Like the Only Person in the Room1:33 - Why Your Podcast Avatar Should Be a Real Person7:22 - Why Speaking to One Listener Helps Build Trust and Keep Them Coming Back8:51 - How Many Episodes Should You Publish Each Week? -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

This podcast explores the five content gatekeepers for podcast listeners and the consequences of not making it through them. It emphasizes the importance of choosing a clear and impactful podcast name and discusses the effectiveness of problem-focused titles. The psychology behind getting someone to click play is also explored, along with tips for podcasters on episode length, frequency, and types.