Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

The Real Reason Your Podcast Isn't Converting | Brandon Lucero

May 24, 2024

Ask episode

Chapters

Transcript

Episode notes

You know when you listen to a podcast episode and you’re like, “This is creepy. It’s like they made this just for me. How did they know I needed this?! Are they in my brain?! Woah. HOW DID THEY KNOW?!" (Well. It’s me, hi. I’m doing it again).

Look, no one (and I mean absolutely no one) starts a podcast and says, "I want to put all this effort in and get zero return." You *want* to reach millions with your message. You *want* a bingeworthy show that people rave about with their friends.

And it sure would be nice to convert at least some of your listeners to clients and customers, wouldn't it?

If you’re like, ummm DUH, YES then pay attention because you’re about to learn how to drive more conversions by communicating in a way that makes your listener pay attention while creating demand for whatever product or service you offer.

My friend and mentor Brandon Lucero is a master at the art of persuasive communication, and he joins us inside this bonus episode to show you the top reasons why your listeners aren’t converting to clients — and how to fix it.

So if you’re ready to get more listeners saying “OMG, you’re in my head” and “How can I work with you?!" hit play and let’s make your business bingeworthy.

1:18 - The Real Reason Your Podcast Isn't Converting

4:12 - The Biggest Mistake Causing Your Podcast Episodes to Get Overlooked

8:06 - Do You Really Solve a Problem for Your Audience? (Hint: You Do)

11:10 - Why Talking About Problems Makes People Feel Heard, Not Hopeless

13:04 - 5 Signs It's Time to Pivot Your Podcast Topics

Episode Links:

Check out Brandon Lucero's podcast: The New Generation Entrepreneur
Connect with Brandon

Other Episodes You’ll Enjoy:

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with your podcasting friends!

Love this show? Say thanks in true podcasting style by leaving a review.

Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first.

Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time.

Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it.

Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more.