Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Q + A | Should You Offer a Podcast Subscription?

May 10, 2024

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If you’re an online business owner, consultant, or expert who’s ever wondered whether you should offer a podcast subscription for your listeners, this is the episode for you. We’re breaking down the pros and cons of paid podcast subscriptions, and I'll give you the answers to questions you can't find on Google, like:

→ "How do paid podcast subscriptions actually work?"

→ "What are the pros and cons of offering paid podcast subscriptions?"

→ "Will offering a paid podcast subscription increase listener engagement, or will it take away from my total podcast downloads?"

→ "How much money can I make from offering a paid podcast subscription?"

...and a few more things about podcast subscriptions the big players like Apple and Spotify don’t want you to know.

Because when you're managing a podcast alongside your business, every minute counts. So if you want to learn whether a paid podcast subscription is the right strategy for your show or just another shiny object, hit play and let’s make your business bingeworthy.

0:02 - Should You Offer Subscription-Based Podcast Content?

3:08 - Will Offering Paid Content Hurt Your Downloads?

7:30 - Creative Ways to Monetize Without Creating Extra Content

10:15 - The Hidden Costs of Offering Paid Podcast Subscriptions

15:29 - How Much Can Paid Subscriptions Actually Earn You?

19:00 - What Apple and Spotify Don’t Tell You About Podcast Subscriptions

Special thanks to Philip, host of Wits & Weights, for submitting today's question!

→ This episode was recorded on the Deity VO-7U

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