Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Should You Edit Your Own Podcast? | Shawn Shewchuk

6 snips

May 17, 2024

In this engaging discussion, Shawn Shewchuk, a 2x bestselling author and award-winning podcast host, shares insights on time management for entrepreneurs. He emphasizes the need for podcasters to think like CEOs, assessing business goals against the necessity for a podcast editor. Listeners discover the unexpected reasons a podcast might not grow, and learn how to identify time-wasting activities. Shawn also covers the importance of delegation and prioritizing high-leverage activities, offering a valuable framework for making podcast decisions to enhance business success.

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ADVICE

Podcast Editing Decision

Consider your business level, team size, and goals when deciding whether to edit your podcast.
This applies whether you're using the podcast for lead generation or it's not growing as expected.

INSIGHT

Paradigms and Time Management

Our decisions are often based on ingrained habits and paradigms from our upbringing, not our own true needs.
To grow your business, you must identify and eliminate time-wasting activities.

ADVICE

Technician vs. Entrepreneur

Focus on entrepreneurial activities, not technical tasks.
Delegate tasks below your pay grade, like bookkeeping, to free up time for high-leverage work.

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"Do I really need to hire a podcast editor? Or can I get by with one of those AI podcast editing tools and call it a day?"

This is a question I get asked all the time by people who value their time, and there's no shortage of opinions on this topic. But if you’re a coach, consultant, or online business owner and your numero uno goal with your podcast is to drive more leads to your business, there are some pros and cons to consider.

That’s why I invited 2x bestselling author and award winning host Shawn Shewchuk to join me inside this episode. He’s helped more than 12,500 entrepreneurs learn to do more in less time — not by managing time, but by thinking about it differently.

We're breaking down why podcasters need to answer this question based on your current stage in business, size of your team, unique business goals, and goals for your podcast.

So, should you edit your own podcast? Hit play and let’s make your business bingeworthy.

2:13 - Why Podcasters Need to Think Like a CEO

5:40 - The Unexpected Reason Why Your Podcast Isn't Growing

7:58 - How to Identify and Eliminate Time-Wasting Activities

11:18 - 5 Signs You're Spending Too Much Time on the Wrong Things

13:43 - A Simple Framework for Making Better Podcast Decisions

→ This episode was recorded on the Deity VO-7U

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