Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

Steal My High-Converting Episode Framework

May 15, 2024

Struggling to convert listeners into clients? Learn the three common mistakes that might be costing you. Discover why it's crucial to sell problems rather than solutions to ignite interest. Uncover a powerful technique to keep your audience hooked, along with an eight-segment framework that structures episodes for maximum engagement. Finally, get tips on creating anticipation for your next release, ensuring listeners keep coming back for more!

20:04

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Quick takeaways

Successful podcasts create demand by addressing listeners' pain points instead of overwhelming them with how-to solutions.

Structuring episodes with clear segments and engaging elements fosters listener connection and enhances conversion opportunities.

Deep dives

Creating Desire and Demand

Successful podcasts focus on creating desire and demand for their offerings. Many hosts mistakenly believe that teaching how-to content adds value to listeners, but this often leads to listeners feeling overwhelmed or sufficiently equipped to solve their problems alone. By not converting listeners to leads, hosts miss opportunities for engagement and business growth. Therefore, it is crucial to rethink content strategies to better capture listener interest and prompt them to take desired actions.

Intro

6min

Crafting Engaging Podcast Episodes: A Comprehensive Framework

12min

Enhancing Engagement and Preparing for Podcast Editing Insights

2min

If you’re an online business owner, coach, or consultant, you probably launched your podcast to draw more attention to your business and drive more leads to your offers. That’s why it’s so frustrating when you spend hours creating each episode only to have listeners tell you they love your show, but never ask how to work with you.

In this episode, I break down the three reasons why this happens and share our high-converting episode framework to help you plan podcast episodes that create desire and demand for your offers, without giving away all your secrets for free.

If you're not converting as many listeners as you'd like (and want to fix this once and for all), hit play and let’s make your business bingeworthy.

0:02 - Three Mistakes That Are Costing You Conversions

2:18 - Stop Selling Solutions, Start Selling Problems

6:38 - One Simple Technique to Keep Listeners Hooked

9:55 - Eight Segments to Structure High-Converting Episodes

18:40 - A Powerful Way to Make Listeners Eager for Your Next Episode

→ This episode was recorded on the Deity VO-7U

Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!

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