Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

4 Powerful Techniques to Keep Listeners Engaged Through Every Episode | Brandon Lucero

May 22, 2024

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If you want a podcast that thousands of people listen to, you first have to know how to get people to care about what you have to say.

The problem? Most podcast hosts think “valuable content” is the key to growing an engaged podcast audience. So they teach as much as they can in every episode because they believe more information means more value.

But it doesn’t work like that. (If it did, then your listeners wouldn’t lose interest and stop listening before finishing the episode).

If you want to become a top podcast host, you need to learn how to speak your listener’s language. This is why I invited top podcaster and communications expert Brandon Lucero to join me in this episode to show you four powerful ways you can hook your listeners in, keep them engaged, and drive more conversions from your podcast.

[SPOILER ALERT] these four techniques will allow you to stop creating episodes that blend in with others, make listeners rave about your content, keep listeners coming back again and again to binge your episodes, and raise their hands asking how to work with you.

If you don’t want that, don’t listen. But if you’re ready to learn how, hit play and let’s make your business bingeworthy.

1:58 - Use this Simple Title Tweak to Grab Your Listener’s Attention

4:56 - Why Too Much Teaching Can Drive Listeners Away

8:13 - The "One and More" Method to Keep Listeners Hooked (and Excited for More)

10:16 - Four Powerful Ways to Add Value Without Overteaching

13:33 - The Three Types of Trust People Need In Order to Buy From You

15:35 - From 75% Drop-Off to Over 93% Completion Rates

Episode Links:

Check out Brandon Lucero's podcast: The New Generation Entrepreneur
Connect with Brandon

Other Episodes You’ll Enjoy:

Steal My High-Converting Episode Framework

→ This episode was recorded on the Deity VO-7U

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