Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

How to Create a Podcast Brand Listeners Can’t Ignore | Tonya Eberhart, Michael Carr

Apr 26, 2024

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Most people think today’s top podcasters are successful because they have a massive audience, professional audio, and this seemingly effortless ability to pump out high-quality content. But when you think of successful podcasts like "Serial" or "The Joe Rogan Experience”, it’s not ~just~ the audio quality or even the content itself that draws people in and keeps them coming back. (Because if that were true, then everyone with a $100+ mic who releases high-quality episodes every week would be in the Top 100 and we both know that’s not the case).

But, today’s top podcasts DO have four things in common — and one of the most important? A strong podcast brand that compels listeners to choose *your* show over others like yours.

But podcast branding is much more than cover art and a catchy show title. Which is why I invited co-hosts Tonya Eberhart and Michael Carr of the top ranked Be Bold Branding podcast to join me in this episode so we can help you nail the invisible elements of your podcast brand and create a show listeners can’t ignore.

Ready to learn the first steps you need to build a powerful podcast brand that commands attention? Hit play and let’s make your business bingeworthy.

0:03 - Unexpected Ways Your Identity Boosts Your Brand

4:49 - The Top Mistake That’s Causing Listeners to Overlook Your Podcast

5:13 - Why Mixing Personal Branding With Your Podcast Hurts You

9:34 - What to Do If Your Podcast Outgrows Your Brand

12:51 - Why Broad Podcasting Approaches Are Outdated

Episode Links:

Check out Tonya and Michael's podcast: Be Bold Branding

→ This episode was recorded on the Deity VO-7U

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