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We are SO excited to present our latest gtmPRO series🥁 🥁 🥁 🥁 🥁 "Content August" with THE ultimate special guests who preach the buyer led growth language 🙌 This episode will give you a sneak peak on our starring guests:Mary Keough (OUT NOW!!) - Where Product and Content Marketers meet Georgiana Laudi -  Co-Founder and CEO of Forget The FunnelBrendan Hufford - Founder of Growth SprintsJen Allen-Knuth - also known as DemandJenEmma Stratton - Founder of Punchy | Positioning & MessagingMake sure you don't miss out!Hosts: Gary Schwake, Andy Monahan and Tiana Quiroga

Welcome to our first episode of the Content August Series!This episode is packed with wisdom on conducting insightful customer research and translating those insights into compelling content. Unlock the secrets of strategic content creation and product marketing with our special guest, Mary Keough, a luminary in the world of B2B marketing. Learn the art of recognizing customer pain points, tipping points for change, and downstream impacts, all while enhancing your product pages, feature pages, and use case pages to boost sales and marketing strategies. Mary sheds light on prioritizing depth over breadth in content marketing, ensuring your content addresses the key challenges of your target audience thoroughly. Mary's LinkedInOur Favorite Mary Posts:- As a new Head of Marketing for a B2B SaaS startup, what's NOT on my list of priorities is brand building.- I use ChatGPT to write.- Some of y'all can't get out of your kooky wonk talk and it shows.- Here's the exact formula we used to re-write the Use Case pages on our new website- For early-stage SaaS, SMB companies and even midmarket: everything about your product does not have to tie back to pipeline or revenue. 

Do you really know who is your competition in the mind of the buyer?On this episode of the GTM Pro Podcast, we promise to decode buyer behavior, examining both the emotional and logical factors that influence purchasing decisions. Discover how to build buyer confidence, convey best practices, and position your product as a comprehensive solution. Finally, we’ll discuss our philosophy for solving market challenges, emphasizing simplified decision-making and consistent messaging. You'll understand the critical role of marketing, customer success, and product teams in de-risking decisions for potential customers early in the process. Whether you're a CEO or revenue leader looking to improve your go-to-market strategies, this episode is for YOU.

What if missing your first-half revenue targets didn't spell disaster but an opportunity for strategic recalibration? Join us as we dissect the complex revenue challenges faced by B2B Lower Middle Market SaaS companies during the chaotic mid-year period. We tackle everything from soaring costs and pricing pressures to extended sales cycles and internal bureaucracy. Yet, amidst these struggles, we offer actionable strategies to transform anxiety into a sustainable success model, priming you for a robust 2025.

Are your B2B sales strategies truly buyer-focused, or are you missing the mark? Join us as we explore the transformative shift towards a buyer-led growth framework tailored for lower middle market B2B software and services companies.We discuss the critical importance of understanding buyer concerns beyond just the product, covering stakeholder impact, implementation timelines, and total deployment costs.Learn how to hone your active listening skills during sales calls and adjust your go-to-market strategies to genuinely support the buyer's journey, making your company stand out in a crowded marketplace.

In this episode, you're promised deep insights into decoding customer behavior and understanding the true jobs your products are hired to do. We tackle the pitfalls of random acts of marketing and emphasize the critical need for a cohesive strategy that helps revenue leaders understand the complex landscape of the lower middle market. Traditional marketing tactics are losing steam, and we break down why. Crack the code on why it's essential to go beyond surface-level efforts and generate meaningful, informed content that resonates with your Ideal Customer Profile (ICP). Andrei Zinkevich's Post on LIAlex James' Post on LI Jonathan Spier's Post on LIgtmPRO

Explore the evolving GTM strategies in the modern market through investigative journalism and AI impact. Learn about refining Ideal Customer Profiles, specificity in search queries, and the importance of data in GTM success. Discover the role of RevOps in driving GTM strategies and adapting to changing customer journeys.

Join insightful experts Jesse, Matt, Mark, Tito, and Kyle in a discussion on reshaping sales and marketing with AI business models. Discover secrets to competitive approaches, building effective outbound campaigns, adapting to cold outbound environments, optimizing communication in the buyer's journey, and making data-driven sales decisions

Join Kyle Norton, CRO at Owner.com, as he shares insights on sales skills, technology, and managing sales teams in high-pressure environments. Learn about optimizing sales strategies, prospecting tactics, and the role of RevOps in driving sales success.

Join us as we go over the past 4 editions of Outbound May, where industry thought leaders Matt McFee, Jesse, Mark, and Tito explore the "creative data tinkerer" role in B2B outbound strategies for LMM companies. We discuss:How AI tools like GPT and Gemini are reshaping data usage and why a precise Ideal Customer Profile (ICP) backed by robust research is crucial. Performance marketing secrets with innovative data approaches to identify customer needs, comparing traditional techniques with modern methods like data enrichment and time-based triggers. Rethinking sales development representatives' roles, transitioning from volume-based to skill-based approaches, targeting customer readiness. Building valuable customer relationships and driving engagement.For more insights, go to:gtmPROAndy's LIGary's LI