#27: Outbound Evolution: The New Business Model Era

Join us as we go over the past 4 editions of Outbound May, where industry thought leaders Matt McFee, Jesse, Mark, and Tito explore the "creative data tinkerer" role in B2B outbound strategies for LMM companies. 

We discuss:

• How AI tools like GPT and Gemini are reshaping data usage and why a precise Ideal Customer Profile (ICP) backed by robust research is crucial. 
• Performance marketing secrets with innovative data approaches to identify customer needs, comparing traditional techniques with modern methods like data enrichment and time-based triggers. 
• Rethinking sales development representatives' roles, transitioning from volume-based to skill-based approaches, targeting customer readiness. 
• Building valuable customer relationships and driving engagement.

For more insights, go to:
gtmPRO
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