AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
gtmPRO
#30: Redefining GTM Strategy for Modern Markets
Jun 24, 2024
Explore the evolving GTM strategies in the modern market through investigative journalism and AI impact. Learn about refining Ideal Customer Profiles, specificity in search queries, and the importance of data in GTM success. Discover the role of RevOps in driving GTM strategies and adapting to changing customer journeys.
53:03
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Utilize investigative journalism to refine Ideal Customer Profile with qualitative and quantitative insights.
- Content marketing must focus on specificity and value tailored to customer needs.
Deep dives
Unique Challenges of Revenue Leaders in B2B Companies
Revenue leaders at B2B software and services companies below $50 million in revenue face unique challenges as they navigate executive leadership roles without adequate support. This shift has intensified since 2021, marking a significant change in the go-to-market approach.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode