#30: Redefining GTM Strategy for Modern Markets
gtmPRO
00:00
Intro
Exploring the challenges and key elements of go-to-market (GTM) strategy evolution from the predictable revenue era to the attention deficit era, with a focus on the lower middle market companies. Insights on the vital roles of investigative journalists and Broadly revops, along with the significance of having a well-defined ideal customer profile (ICP) for successful GTM implementation.
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