#30: Redefining GTM Strategy for Modern Markets
gtmPRO
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Importance of Data in GTM Strategy and RevOps
This chapter emphasizes the critical role of data in driving a business's Go-to-Market strategy and Revenue Operations (RevOps). It discusses the need for actively engaging with the community to gather valuable information, understanding customer profiles, personas, challenges, and leveraging data for effective customer engagement. The chapter highlights the importance of in-house capabilities, analytical tools, experimentation, and creativity in adapting to changing market dynamics and ensuring strategic utilization of data within the GTM organization.
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