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18min chapter
#30: Redefining GTM Strategy for Modern Markets
gtmPRO
Refining Ideal Customer Profiles through Investigative Journalism
The chapter emphasizes the crucial role of investigative journalism in constantly refining the Ideal Customer Profile (ICP) by gathering qualitative feedback, understanding customer pain points, and job maps. It discusses the shift towards buyers seeking tailored solutions and detailed explanations on how a product addresses their specific problems, highlighting the need for specificity and valuable information in marketing strategies.
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