#35: Where Product and Content Marketers Meet: Insights from Mary Keough

Welcome to our first episode of the Content August Series!

This episode is packed with wisdom on conducting insightful customer research and translating those insights into compelling content. Unlock the secrets of strategic content creation and product marketing with our special guest, Mary Keough, a luminary in the world of B2B marketing. Learn the art of recognizing customer pain points, tipping points for change, and downstream impacts, all while enhancing your product pages, feature pages, and use case pages to boost sales and marketing strategies. Mary sheds light on prioritizing depth over breadth in content marketing, ensuring your content addresses the key challenges of your target audience thoroughly.

Mary's LinkedIn

Our Favorite Mary Posts:

- As a new Head of Marketing for a B2B SaaS startup, what's NOT on my list of priorities is brand building.
- I use ChatGPT to write.
- Some of y'all can't get out of your kooky wonk talk and it shows.
- Here's the exact formula we used to re-write the Use Case pages on our new website
- For early-stage SaaS, SMB companies and even midmarket: everything about your product does not have to tie back to pipeline or revenue.