Are your B2B sales strategies truly buyer-focused, or are you missing the mark? Join us as we explore the transformative shift towards a buyer-led growth framework tailored for lower middle market B2B software and services companies.

We discuss the critical importance of understanding buyer concerns beyond just the product, covering stakeholder impact, implementation timelines, and total deployment costs.

Learn how to hone your active listening skills during sales calls and adjust your go-to-market strategies to genuinely support the buyer's journey, making your company stand out in a crowded marketplace.