Happy Friday PROs, and welcome to our second edition of Outbound May!Unlock the secrets to revolutionizing your outbound sales strategy as we sit down with Jesse, the bootstrap founder and SaaS sales guru with 15 years under his belt. He's here to pull back the curtain on scaling a tech company without the safety net of institutional funding, navigating a saturated software market, and leveraging the democratization of technology to compete with the big dogs.Jesse's LILead MagicgtmPRO

Happy Friday PROs!Explore the essentials of outbound B2B communications in this episode with Matt McFee, email marketing expert and co-founder of Inbox Monster. With a rich background at companies like 24/7 Real Media and Yahoo, Matt dives deep into the nuances of email and SMS marketing, highlighting the pivotal roles of data verification and deliverability.gtmPROMatt McFeeInbox Monster Website

Happy Friday PROs!Unlock the secrets to constructing a powerhouse marketing team in the B2B software and service industry with our latest podcast episode. We will go through the intricate maze of marketing essentials, crucial for companies striving under the $50 million mark.Inspired by marketing maven Emily Kramer, whose 'fuel and engine' analogy offers a groundbreaking perspective on how to rev up your marketing strategy right from the ground up.This episode targets systems thinking and the value creation formula necessary to accelerate your Marketing company's growth.gtmPRO.co

Hello PRO's!Do you really know the Lower Middle Market? Do you want to know more? Then this is for you.Unlock the secrets to the lower middle market as we gather insights that shatter the one-size-fits-all approach to B2B software and services strategies. Discover why companies with revenues of $5 to $50 million demand a unique set of tactics to captivate investors and spur growth. Our conversation traverses the crucial alignment of company goals with financial targets, the art of distinguishing your brand from the competition, and the significance of carving out a niche to make your mark. We promise you'll leave with a blueprint tailored for the lower middle market.

Can marketing really be the strategic powerhouse of a go-to-market engine? We're challenging the old-school notion that marketing merely plays second fiddle to sales. Tune in to our latest GTM Pro Podcast episode, where we dissect the evolution of go-to-market strategies for B2B software and services companies in the lower middle market. We confront the assumption that marketing should be in service to sales and instead, illustrate how it's a critical driver of revenue growth. We underscore the value of aligning sales and marketing under a unified strategy with a crystal-clear understanding of the Ideal Customer Profile (ICP).Andrei Zinkevich's PostHow to Market Internally - April DunfordgtmPRO.co

Good day PROs!Join us in getting to know the transformative insights of Bill Macaitis, the marketing mastermind behind Slack, Zendesk, and Salesforce, as he shares the playbook for modern B2B marketing and growth strategies. Core topics:Mastering Go-to-Market Strategies for Revenue Leaders - 0:05Product-Led Growth Strategy and Pricing - 11:42Implementing Product-Led Growth Strategies - 15:32Driving Behavior With Company-Wide Metrics - 25:36Building a Strong Brand Identity - 28:38Measuring Marketing Impact and Opacity - 36:56 Journey of Marketing Success - 44:04Collaboration for Revenue Leader Growth - 52:56Bill's LinkedIngtmPRO's LinkedIn

Hello PROs!Welcome to our podcast. Tune in as we dissect product-led growth (PLG) strategies that are shaping success stories for businesses in the $5 to $50 million revenue bracket. We're not just skimming the surface; prepare for a deep dive into the practical application of PLG in the complex and agile labyrinth of enterprise environments.gtmPRO siteMark Roberge's PLG article

Happy Friday PROs!Welcome to one of our favorite episodes yet, accompanied by the positioning master, Anthony Pierri.In this episode, Anthony reveals the alchemy of positioning and messaging that transforms Lower Middle Market companies into market contenders. He schools us in the mastery of anchoring—using tools, product categories, and conceptual reference points to cement a company's position in a volatile market.FletchWhere to find AnthonyMore on gtmPRO

Happy Friday!Is this the death of attribution for LMM companies?If so, what should we do in it's place?As boards, in many ways, we want to see a set of metrics around the performance of marketing, but what if by aiming for the perfect number, we are generating nothing but false positives?Join us in this episode to find out!

Good day PROs!Ever thought about the effects of CS on Net Revenue Retention? Listen to this episode to get the golden ticket on who does your company really serve, and how to mordenize CS to understand why LMM companies really need them.Happy listening!Go be a PRO!Conversation starter: Mark Kosoglow's LinkedIn post.