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Happy Friday PROs!
Welcome to one of our favorite episodes yet, accompanied by the positioning master, Anthony Pierri.
In this episode, Anthony reveals the alchemy of positioning and messaging that transforms Lower Middle Market companies into market contenders. He schools us in the mastery of anchoring—using tools, product categories, and conceptual reference points to cement a company's position in a volatile market.
Fletch
Where to find Anthony
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode