Good day PROs!

Join us in getting to know the transformative insights of Bill Macaitis, the marketing mastermind behind Slack, Zendesk, and Salesforce, as he shares the playbook for modern B2B marketing and growth strategies.

Core topics:

Mastering Go-to-Market Strategies for Revenue Leaders - 0:05
Product-Led Growth Strategy and Pricing - 11:42
Implementing Product-Led Growth Strategies - 15:32
Driving Behavior With Company-Wide Metrics - 25:36
Building a Strong Brand Identity - 28:38
Measuring Marketing Impact and Opacity - 36:56
Journey of Marketing Success - 44:04
Collaboration for Revenue Leader Growth - 52:56

Bill's LinkedIn
gtmPRO's LinkedIn

#19: Marketing Master Playbook with Bill Macaitis