#25: Sales Synergy: Refactoring Go-to-Market Mastery with Mark Kosoglow

Discover how to craft a winning go-to-market strategy with insights from Mark Kosoglow, as he shares his journey from educational product sales to leading tech sales with giants like Outreach and Catalyst. Mark’s expertise will show you how refining your go-to-market approach can drive customer-centric growth.

In this episode, we explore the resurgence of Account Executives in prospecting and introduce a new playbook for outbound sales. Imagine a specialized football team where each role is defined, and every channel—email, phone, social media—is masterfully utilized. This episode challenges the status quo of sales development, advocating for precision and accountability to overhaul the outbound sales engine.

We’ll also dive into the evolving synergy between marketing and sales, particularly in private equity backed companies. Learn how Revenue Operations teams are the unsung heroes, using data enrichment and intent-based insights to equip sales professionals with the tools they need to thrive. From understanding buyer behavior to crafting effective strategies, this episode is a must-listen for anyone looking to harness the full potential of RevOps and achieve sales excellence.

Where to find US
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