Sweat Equity

Brian, a brand website strategist, teams up with Alex, who specializes in website and content strategies, to dissect four brands live. They explore how Oonyall Tea can enhance its cultural storytelling and competitive tactics. Alex shares innovative approaches for Strong Coffee, focusing on customer engagement through taste tests. Brian analyzes ELEAT’s branding, while Alex wraps it up with Morsause, recommending clearer messaging and influencer marketing for better consumer connection. Expect insightful tips and creative strategies throughout!

Join Alex and Brian as they dive into live brand-building, starting with insights on optimizing Tulster.com, where website improvements and captivating ads take center stage. They explore geotagging strategies for As Above Tattoo, enhancing local engagement with smart content ideas. Finally, they brainstorm innovative branding tactics for Tales.com, focusing on influencer collaborations and showcasing the power of organic content. With emotional storytelling at the heart, this discussion is packed with actionable strategies to elevate any brand.

Alex, an expert in brand disruption strategies, and Brian, a marketing guru, dive into the art of standing out in a crowded market. They share insights on how smaller brands like Moise Wash and Muddy Bites use creative digital branding to challenge giants. The duo discusses personalized outreach and the importance of cultural fit in hiring. They also emphasize quantifying achievements for job seekers and entrepreneurs to boost their success. Tune in for actionable strategies to enhance audience engagement and grow your brand authentically!

Instagram’s CEO said: the algorithm’s top priority is shares. So if you want your content to get the spotlight it deserves, making it share-worthy is more crucial than ever. And it's not just Insta—most social platforms are using shares to judge if your content's worth a wider audience.In episode 38, Brian breaks down frameworks, content angles, and ways to make your content more shareable. Meanwhile, Alex dives into how to scale your content and post more without scaling your team or hiring more people. Alex also dives into brands using unordinary objects to go viral. This episode is bada**. And if you loved it, do us a solid and share it with one of your marketing friends who needs better content… c’mon, you know who I’m talking about.Support Us By Checking out Heatmap & Signing up for a 7 Day Trial: https://link.mail.beehiiv.com/ss/c/u001.JnnPBCPIDxX8ubEL7d4VQ7fXGWSWiU4-us9MQEh92NWB7qGQJyCs_AgzKH781jQfJqMW1tGHwBcVp0Zog61HwQ/48d/q36P9w3LTWqL_-xNO3DCeQ/h8/h001.CYvGWVD6eAbjunWBrmINZP0SsM_Bu9gOh-DfTEEN0q0As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------🔥Want Free Game?Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode.--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------

Discover how Wimbledon gained nearly one million followers in just 14 days by churning out 1,000 pieces of content! Dive into innovative storytelling techniques that keep audiences hooked, and learn about the effectiveness of influencer marketing. Explore the strategy of news jacking to align with trending topics, and uncover the secrets of maximizing content velocity for brand success. Packed with insights and actionable strategies, this discussion highlights how brands can elevate their marketing game!

Learn how Bandit Running disrupted the running world with unsponsored athletes at the Olympic trials. Discover the top 3 successful run clubs' marketing tactics. Explore innovative marketing strategies, effective Instagram tactics, and unique content creation in the running industry.

Brian, an expert in content strategy, and Alex, a pro in developing content playbooks, share fascinating insights on Derschutze's viral skit strategy. They break down how relatable storytelling can transform brand marketing on social media. The hosts discuss how powerful content strategies drive impressive site traffic without paid ads, emphasizing adaptability and experimentation. They also sprinkle in a humorous fishing story from their youth, showcasing their friendly banter and camaraderie throughout the conversation.

Join brand content strategist Alex, who helps businesses define their audience personas, and Brian, who specializes in healthytips content, as they share essential insights on building a brand content playbook. They explore the shift from traditional demographics to audience personas, dissect the content funnel stages, and discuss smart strategies for crafting engaging content. Brian provides juicy tips on maximizing health-related content impact. Tune in for practical advice on forming effective content teams and driving engagement!

Learn about creating a founder brand content playbook with media funnel strategies for different stages. Discover ideas for viral founder brand content. Explore the importance of relatable brand content, video marketing funnel stages, and unique founder brand strategies.

In episode 32, Alex and Brian dive deep into the world of content strategy. Starting with a quick breakdown of Poorboy coffee and a comparison of summer moon coffee. Then breaking down the ON partnership with Zendaya and Brian dissects the success of Underbrush Gum's $1M campaign through 3 pivotal videos at. This episode is jam-packed with content and strategy. If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1