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When developing a content strategy for brands, it is essential to evaluate the existing team and their skill sets. This involves assessing if the brand has a graphic designer, video editor, and creator on board, and determining whether there is a need to hire additional personnel or train current staff. For instance, training existing team members can be a viable solution, as demonstrated by the success of a case where in-house training led to high-quality content production. This shift in strategy emphasizes the importance of leveraging available resources effectively before considering new hires.