Sweat Equity
5 Brand Social Trends You Need To Know For 2025 Ft. Oren John
Dec 24, 2024
Discover the essential social trends shaping brand strategies for 2025. Engage in discussions on the crucial role of creator programs and how to effectively merge influencer marketing with robust narratives. Uncover monetization tactics for platforms like TikTok and YouTube, emphasizing compelling video storytelling. Learn the importance of catchy headlines and visual hooks in content creation. Dive into the power of short-form content in driving brand growth and the strategies to captivate young creatives across various platforms.
25:12
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Quick takeaways
- Brands should assess their current team's skills and consider training existing staff to enhance content quality before hiring new talent.
- Incorporating creators into the content strategy fosters engagement and produces more effective campaigns by treating influencers as integral team members rather than standalone entities.
Deep dives
Assessing Team Capabilities for Content Strategy
When developing a content strategy for brands, it is essential to evaluate the existing team and their skill sets. This involves assessing if the brand has a graphic designer, video editor, and creator on board, and determining whether there is a need to hire additional personnel or train current staff. For instance, training existing team members can be a viable solution, as demonstrated by the success of a case where in-house training led to high-quality content production. This shift in strategy emphasizes the importance of leveraging available resources effectively before considering new hires.
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