Sweat Equity

Alex and Brian dive into the art of mood boards and why they’re more than just aesthetic collages – they're storytelling tools that shape how people feel about your brand. From the ruggedness of Buck Mason to the elegance of The Ritz Paris, they explore brands that nail mood-driven content. Instead of pushing a product, these brands create a vibe people want to be part of. Tune in to hear how mood boards can help you craft desire, not just demand.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Discover the secrets to reaching 500,000 followers while building a personal brand. Dive into content diversification and the challenges of engaging audiences through creative strategies. Explore the impact of consistent posting and the importance of authenticity. Hear personal anecdotes that highlight the humor and hard work behind social media success. Plus, learn how to navigate trends and position yourself in emerging markets for maximum growth!

We dedicated this episode to exploring the difference between good and great content. Naturally, we took an in-depth look at the power of visual hooks and shared insights on how to execute good content ideas. To highlight the impact of these strategies, we examined real-world examples of brands that are successfully leveraging them, as well as others that aren’t quite hitting the mark. We hope you enjoy!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

In episode 68, Brian and Alex dive into why you need to think of your brands content as social show. This playbook is a game changer for success in 2025.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpoAs always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

In this episode, we explore the power of storytelling in driving successful product launches and show you how to implement the same strategies used by top brands without the hefty price tag. We break down real-life examples from companies like Rhode, Range Rover, and Saratoga to give you insights on how to elevate your content and add real value. Thanks for tuning in and don’t forget to drop a comment!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Explore the world of thought leadership and its impact on brands. Discover how to create authentic connections through understanding consumer interests. Learn the role of influencers in enhancing marketing strategies, while critiquing the over-reliance on them. Understand the shift towards educational content in wellness branding for genuine engagement. Delve into the importance of trust in marketing, especially in the supplement industry, and the need for ethical claims over trendy tactics. Enhance your brand's position by offering valuable insights!

Get everything you need to create Founder-Led Content that helps get eyeballs on your brand. Alex & Brian deep dive the strategies of several top brands like ChunkFit, Bad Hambres and more to identify frameworks you can use to go viral telling your story. Stick around til the end to hear about upcoming events and giveaways for true fans of Sweat Equity. Hope y'all enjoy!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Alex & Brian talk through the emerging world of content bounties, where creators can get paid for generating views for brands or musical artists. Then, the guys talk through how creator-led brands communicate their differentiation through content, and how you can apply those same tactics to your brand. As always, please subscribe and share with a friend who might find this valuable!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Explore the captivating art of world-building in branding, where immersive experiences draw audiences in. Learn how brands like Jacquemus and Malbon Golf craft unique narratives while embracing cultural awareness. Discover the transformative power of behind-the-scenes content and voyeuristic storytelling in fostering loyalty. The conversation dives into effective partnerships and community engagement that create genuine connections, reshaping traditional marketing approaches. Get ready to reimagine how brands can capture hearts and minds!

Discover the future of marketing with content-led growth strategies! Brands are winning by leveraging storytelling and nano-influencers, creating authentic connections with consumers. The focus shifts towards building trust in advertising, moving from flashy influencers to genuine testimonials. Successful brands are also mastering cohesive messaging and emotional engagement, crafting compelling narratives that resonate. Learn how to adapt and thrive in 2025 by implementing these innovative approaches!