Sweat Equity How To Build a Brand That Lasts Forever
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Jul 8, 2025 Discover how to make your brand thrive in a fast-paced market! Dive into strategies that highlight user-generated content and the power of micro-influencers. Learn how scarcity and FOMO can elevate your brand's status. Explore the psychology behind brand loyalty and the importance of exclusivity. Plus, find out how to adapt and expand your products effectively to keep your brand future-proof. Packed with insights and practical steps, this discussion is a must-listen for anyone looking to build a lasting brand!
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Rising Brand Failure Rates
- Brand failure rates have doubled from 20% in 2019 to 48% in 2023 on Shopify.
- The shift from easy Meta ads to hyper-competitive platforms requires new strategies for brand survival.
Build Massive Organic Content Volume
- Focus on building a massive volume of organic content, ideally through thousands of everyday people creating videos.
- Use organic video performance as a filter to scale paid ads with proven hooks and retention.
Comfort's Micro-Influencer Content Engine
- Comfort gifted product to thousands of micro-influencers who submitted videos, creating 100,000+ content pieces.
- About 5% of these videos became ad-winning assets, giving them thousands of effective ads.