Sweat Equity World-Class Brand Strategist Explains What Makes A Brand Unforgettable
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Jun 3, 2025 Tatum Brandt, a brand strategist specializing in fitness and wellness branding, joins the discussion to uncover the secrets behind unforgettable branding. She emphasizes the need for brands to establish a distinct personality to thrive on social media. The conversation highlights successful examples like PureSport and Bandit Running, showcasing innovative community engagement strategies. Tatum also explores the challenges of monetizing run clubs and the significance of narrative consistency in brand storytelling, offering insights into building authentic connections with audiences.
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Strategy and Personality Intersection
- Excellent brands sit at the intersection of strategy and personality to achieve stickiness.
- Strategy shapes personality and vice versa; both must be held together to build an effective brand.
Prioritize Execution Over Perfection
- Be okay with executing imperfectly especially if resources are limited.
- Prioritize purposeful, strategic action over perfect but slow execution.
Define Brand Before Market
- Ideally, define your brand’s personality and visuals before going to market.
- Get clear on your verbal and visual identity on paper to maintain consistency during execution.