World-Class Brand Strategist Explains What Makes A Brand Unforgettable
Sweat Equity
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The Power of Execution in Branding
This chapter emphasizes the role of strategic execution in branding for smaller companies working with limited resources. It explores the creation of brand identity, personality, and archetypes, illustrating how rapid and authentic content can resonate with audiences. The discussion highlights successful branding examples and the balance between playful character introduction and maintaining core brand values.
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