Sweat Equity How Your Brand Can World Build in 35 Min
12 snips
Jun 10, 2025 Explore the captivating art of world-building in branding, where storytelling meets cinema. Discover how clear themes and character design create emotional connections with audiences. Delve into the shift from data-driven marketing to creative aesthetics that make brands stand out. Fun food analogies illustrate the importance of authenticity in brand narratives. Lastly, understand how a strong brand identity can outlast the quick wins of typical marketing strategies.
AI Snips
Chapters
Books
Transcript
Episode notes
Start World Building with a Concept
- Start your brand world building with a clear concept summarized in two sentences.\n- Find a movie that matches your campaign theme to guide aesthetics and storytelling.
Location Defines Brand Mood
- Choose your shoot locations to define the tone and vibe of your world building.\n- Match characters and art direction to the location to create a cohesive brand experience.
Product Direction in World Building
- Align product focus and art direction to fit the world you’re building.\n- Decide if products appear with humans or environments to reinforce your brand story.
