Sweat Equity Master The Art Of Brand Storytelling
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Jun 30, 2025 Discover the vital pillars of brand storytelling: origin, hero, and promise. Learn how innovative brands like Cadence and Tony’s Chocolonely create narratives that engage consumers. The hosts dive into the balance between branding and authenticity, discussing the impact of corporate changes on brand identity. They also explore the motivations behind consumer purchases—status versus utility—highlighting the power of storytelling in both luxury and accessible markets. Tune in for insights that redefine marketing strategies!
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Late Checkout's Cinematic Storytelling
- Late Checkout excels at world-building where every campaign and piece of content fits a cohesive universe.
- They tell stories through sequential Instagram posts that form short films, a storytelling moat in the AI era.
Three-Part Brand Story Framework
- Use the three-part framework of origin, hero, and promise to tell better brand stories.
- Origin explains why the brand started, the hero is the customer, and the promise shows the product's transformation.
Clarify Your Brand's Origin
- Define your origin by identifying the unresolved problem that sparked your brand.
- Use specific moments, obstacles, wins, and ask others to clarify your origin story.